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Implementation and Development of the ”Employer Branding Management” Concept on the Romanian Labor Market in the Current Economic and Social Context

Author

Listed:
  • Luca Florin Alexandru

    ("Gheorghe Asachi" Technical University of Iasi, Engineering and Management Department, Iasi, Romania)

  • Ioan Corina AnaMaria

    ("Al.I. Cuza" University, Faculty of Economics and Business Administration, The Doctoral School of Economics and Business Administration Iasi, Romania)

  • Sasu Constantin

    ("Al.I. Cuza" University, Faculty of Economics and Business Administration, Ia?i, Romania)

Abstract

The Brand represents the most valuable assets of a company, so brand management is an important new activity in companies. Although normally concentrate their branding efforts towards developing new product and corporate trademarks, branding can be also used in Human Resources, more precisely in Resource Management. Having a value-centered culture of the "employer of choice" kind means having under control a few key features: internal and external good reputation, identity, image, corporate social responsibility, leadership, empowerment, personnel policies and strategies. Each and every of these features is critical and must be integrated within the brand's global vision. Investigating of the position of employer of choice are directly proportionate to respecting ethical principles in influencing employees, regardless of the adopted style.

Suggested Citation

  • Luca Florin Alexandru & Ioan Corina AnaMaria & Sasu Constantin, 2013. "Implementation and Development of the ”Employer Branding Management” Concept on the Romanian Labor Market in the Current Economic and Social Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 848-854, May.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:1:p:848-854
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    File URL: http://stec.univ-ovidius.ro/html/anale/ENG/cuprins%20rezumate/volum2013p1.pdf
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    References listed on IDEAS

    as
    1. Ştefan MATEI, 2014. "Analysis Of Wine Sector: Developments And Prospects The World And In Europe," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 223-236, November.
    2. Ştefan MATEI, 2014. "Marketing Implication In Wine Economy," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 215-222, November.
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    Cited by:

    1. Ibrahim ALMAASHI, 2014. "A Well-Funded Public Health System For A Healthy National Economy," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 107-116, November.

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    More about this item

    Keywords

    Employer’s Brand; Brand Strategy; Employer’s Branding; Brand Equity;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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