IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxiiy2012i1p848-854.html
   My bibliography  Save this article

Implementation and Development of the ”Employer Branding Management” Concept on the Romanian Labor Market in the Current Economic and Social Context

Author

Listed:
  • Luca Florin Alexandru

    ("Gheorghe Asachi" Technical University of Iasi, Engineering and Management Department, Iasi, Romania)

  • Ioan Corina AnaMaria

    ("Al.I. Cuza" University, Faculty of Economics and Business Administration, The Doctoral School of Economics and Business Administration Iasi, Romania)

  • Sasu Constantin

    ("Al.I. Cuza" University, Faculty of Economics and Business Administration, Ia?i, Romania)

Abstract

The Brand represents the most valuable assets of a company, so brand management is an important new activity in companies. Although normally concentrate their branding efforts towards developing new product and corporate trademarks, branding can be also used in Human Resources, more precisely in Resource Management. Having a value-centered culture of the "employer of choice" kind means having under control a few key features: internal and external good reputation, identity, image, corporate social responsibility, leadership, empowerment, personnel policies and strategies. Each and every of these features is critical and must be integrated within the brand's global vision. Investigating of the position of employer of choice are directly proportionate to respecting ethical principles in influencing employees, regardless of the adopted style.

Suggested Citation

  • Luca Florin Alexandru & Ioan Corina AnaMaria & Sasu Constantin, 2013. "Implementation and Development of the ”Employer Branding Management” Concept on the Romanian Labor Market in the Current Economic and Social Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 848-854, May.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:1:p:848-854
    as

    Download full text from publisher

    File URL: http://stec.univ-ovidius.ro/html/anale/ENG/cuprins%20rezumate/volum2013p1.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ştefan MATEI, 2014. "Marketing Implication In Wine Economy," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 215-222, November.
    2. Ştefan MATEI, 2014. "Analysis Of Wine Sector: Developments And Prospects The World And In Europe," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 223-236, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ibrahim ALMAASHI, 2014. "A Well-Funded Public Health System For A Healthy National Economy," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 107-116, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ioan Corina AnaMaria & Luca Florin Alexandru & Sasu Constantin, 2013. "Social Networks – Challenge and Oportunity in the Development of Personal Brand Marketing Strategies in the Virtual Environment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 800-805, May.
    2. Florin Alexandru LUCA & Corina Ana-Maria IOAN, 2010. "Individual Career In The Current Economic Crisis," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 385-390, November.
    3. Corina AnaMaria IOAN & Florin Alexandru LUCA & Constantin SASU, 2013. "The Specificity Of Personal Brand. Literature Review," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 29, pages 165-170, October.
    4. Mihaela BIRSAN, 2018. "Strategic Development Model in the Era of Globalization. Case Study: Purcari Wineries Public Company Limited," Book chapters-LUMEN Proceedings, in: Carmen NÄ‚STASE (ed.), The 14th Economic International Conference: Strategies and Development Policies of Territories: International, Country, Region, City, Location Challen, edition 1, volume 6, chapter 12, pages 113-133, Editura Lumen.

    More about this item

    Keywords

    Employer’s Brand; Brand Strategy; Employer’s Branding; Brand Equity;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xii:y:2012:i:1:p:848-854. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.