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Marketing Implication In Wine Economy

Author

Listed:
  • Ştefan MATEI

    (Doctoral Schol of Economics and Busines Administration,"Al.I Cuza" University, Iaşi, România)

Abstract

The wine, a very complex product in viticulture, has proved its tremendous importance not only to the individual but rational nutrition and increasing national income of a country cultivators (evidenced by the upward trend of the share of crop production horticulture and viticulture in the global economy agricultural). More interesting is, given the continued growth in the number of scientific publications and their quality (at least since the 1980s) - where "wine" is the centerpiece of these studies - we can not but be witnessing a growing interest more to this "potion" and found that the growing popularity of wine in the science reveals the emergence of a new academic field, ie "wine economy" (or wine-economy). This study aims to make a foray into "wine economy" and to outline some of the implications of marketing in this area.

Suggested Citation

  • Ştefan MATEI, 2014. "Marketing Implication In Wine Economy," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 215-222, November.
    • Handle: RePEc:cmj:interc:y:2014:i:31:p:215-222
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    Citations

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    Cited by:

    1. Ioan Corina AnaMaria & Luca Florin Alexandru & Sasu Constantin, 2013. "Social Networks – Challenge and Oportunity in the Development of Personal Brand Marketing Strategies in the Virtual Environment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 800-805, May.
    2. Mihaela BIRSAN, 2018. "Strategic Development Model in the Era of Globalization. Case Study: Purcari Wineries Public Company Limited," Book chapters-LUMEN Proceedings, in: Carmen NÄ‚STASE (ed.), The 14th Economic International Conference: Strategies and Development Policies of Territories: International, Country, Region, City, Location Challen, edition 1, volume 6, chapter 12, pages 113-133, Editura Lumen.
    3. Florin Alexandru LUCA & Corina Ana-Maria IOAN, 2010. "Individual Career In The Current Economic Crisis," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 385-390, November.
    4. Luca Florin Alexandru & Ioan Corina AnaMaria & Sasu Constantin, 2013. "Implementation and Development of the ”Employer Branding Management” Concept on the Romanian Labor Market in the Current Economic and Social Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 848-854, May.

    More about this item

    Keywords

    Viticulture; Wine-Economy; Marketing; The Marketing Mix;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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