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Social Networks – Challenge and Oportunity in the Development of Personal Brand Marketing Strategies in the Virtual Environment

Author

Listed:
  • Ioan Corina AnaMaria

    ("Al.I. Cuza" University, Faculty of Economics and Business Administration, The Doctoral School of Economics and Business Administration Iasi, Romania)

  • Luca Florin Alexandru

    ("Gheorghe Asachi" Technical University of Iasi, Engineering and Management Department, Iasi, Romania)

  • Sasu Constantin

    ("Al.I. Cuza" University, Faculty of Economics and Business Administration, Iasi, Romania)

Abstract

"Personal brand" is a popular present-day marketing term, and what makes it of interest are mainly its two components: on one hand, the individual, and on the other hand, marketing itself. In the circumstance in which every brand has its own strategy, that every one of us builds more or less consciously, it becomes necessary to somehow translate the strategies employed for developing, strengthening, and maintaining brands, from the organizational level to the individual level. This paper suggests a case study regarding employing the means available through social networks such as LinkedIn, Twitter and Facebook within the Romanian cultural space, intended for developing one's own personal brand.

Suggested Citation

  • Ioan Corina AnaMaria & Luca Florin Alexandru & Sasu Constantin, 2013. "Social Networks – Challenge and Oportunity in the Development of Personal Brand Marketing Strategies in the Virtual Environment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 800-805, May.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:1:p:800-805
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    Cited by:

    1. Alexandrina D. CRUCEANU & Izabella ŁĘCKA & Ionel MUNTELE, 2014. "The Health State Our Most Precious Asset? A Short Review," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 193-208, November.

    More about this item

    Keywords

    Personal brand; virtual environment; social networks; career; personal development.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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