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Consumer Behavior, Public Policy, and Country-of-Origin Labeling

Author

Listed:
  • Jayson L. Lusk
  • Jason Brown
  • Tyler Mark
  • Idlir Proseku
  • Rachel Thompson
  • Jody Welsh

Abstract

Recent work by agricultural economists has failed to adequately identify why consumers desire country-of-origin labeling, a key piece of information needed to determine whether a market-failure exists. This paper brings to the attention of agricultural economists a sizable body of literature on country-of-origin effects from the marketing and business disciplines. Based on this literature, we draw a distinction between several consumer motivations for origin labels and we identify which of these is cause for public policy. We propose several research questions that require answers if the consequences of country-of-origin labeling policy are to be fully understood.

Suggested Citation

  • Jayson L. Lusk & Jason Brown & Tyler Mark & Idlir Proseku & Rachel Thompson & Jody Welsh, 2006. "Consumer Behavior, Public Policy, and Country-of-Origin Labeling," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 28(2), pages 284-292.
    • Handle: RePEc:oup:revage:v:28:y:2006:i:2:p:284-292.
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    File URL: http://hdl.handle.net/10.1111/j.1467-9353.2006.00288.x
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    References listed on IDEAS

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    1. Mayda, Anna Maria & Rodrik, Dani, 2005. "Why are some people (and countries) more protectionist than others?," European Economic Review, Elsevier, vol. 49(6), pages 1393-1430, August.
    2. Mabiso, Athur & Sterns, James A. & House, Lisa & Wysocki, Allen F., 2005. "Estimating Consumers' Willingness-To-Pay for Country-Of-Origin Labels in Fresh Apples and Tomatoes: A Double-Hurdle Probit Analysis of American Data Using Factor Scores," 2005 Annual meeting, July 24-27, Providence, RI 19418, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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