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"Perceptions as Reality" on Large-Scale Dairy Farms

Author

Listed:
  • Paul N. Wilson
  • Roger D. Dahlgran
  • Neilson C. Conklin
  • Dennis Armstrong
  • Tim Luginsland

Abstract

Recent psychological research supports the claim that decision-makers respond to their perceptions of uncertainty in their businesses. Using large-scale Arizona dairy operations as a case study, this analysis indicates that operators of large industrialized farms perceive their business environments in a unique manner. Farm size, age, and ownership variables were particularly significant in explaining perception and management response rankings. Efforts to correlate perceptions to management responses produced mixed results.

Suggested Citation

  • Paul N. Wilson & Roger D. Dahlgran & Neilson C. Conklin & Dennis Armstrong & Tim Luginsland, 1993. ""Perceptions as Reality" on Large-Scale Dairy Farms," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 15(1), pages 89-101.
    • Handle: RePEc:oup:revage:v:15:y:1993:i:1:p:89-101.
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    File URL: http://hdl.handle.net/10.2307/1349714
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    1. repec:hal:journl:hal-04670841 is not listed on IDEAS
    2. repec:zbw:inwedp:592016 is not listed on IDEAS
    3. Paul N. Wilson, 2007. "The economic nature of network capital in B2B transactions," Agribusiness, John Wiley & Sons, Ltd., vol. 23(3), pages 435-448.
    4. Manuela Larcher & Martin Schönhart & Erwin Schmid, 2016. "Risikobewertung und Risikomanagement landwirtschaftlicher BetriebsleiterInnen in Österreich – deskriptive Befragungsergebnisse 2015," Working Papers 592016, University of Natural Resources and Life Sciences, Vienna, Department of Economics and Social Sciences, Institute for Sustainable Economic Development.
    5. Morales, C. & Garrido, Alberto & Palinkas, Peter & Szekely, Csaba, 2008. "Risks Perceptions and Risk Management Instruments in the European Union: do farmers have a clear idea of what they need?," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 43956, European Association of Agricultural Economists.
    6. Belhenniche, Geoffroy & Duvaleix-Treguer, Sabine & Cordier, Jean, 2009. "Milk Farmers' Risk Attitudes: Influence of the Dairy Processing Company," 2009 International European Forum, February 15-20, 2009, Innsbruck-Igls, Austria 58711, International European Forum on System Dynamics and Innovation in Food Networks.
    7. Ole Jakob Bergfjord, 2009. "Risk perception and risk management in Norwegian aquaculture," Journal of Risk Research, Taylor & Francis Journals, vol. 12(1), pages 91-104, January.

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