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The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance

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  • Belch, George E

Abstract

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  • Belch, George E, 1982. "The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(1), pages 56-65, June.
    • Handle: RePEc:oup:jconrs:v:9:y:1982:i:1:p:56-65
    DOI: 10.1086/208896
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    Citations

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    Cited by:

    1. LEE, Janghyuk & BRILEY, Donnel A., 2005. "Repeat exposure effects of internet advertising," HEC Research Papers Series 809, HEC Paris.
    2. Kronrod, Ann & Huber, Joel, 2019. "Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference," International Journal of Research in Marketing, Elsevier, vol. 36(2), pages 306-324.
    3. Prasad A. Naik & Murali K. Mantrala & Alan G. Sawyer, 1998. "Planning Media Schedules in the Presence of Dynamic Advertising Quality," Marketing Science, INFORMS, vol. 17(3), pages 214-235.
    4. Martí-Parreño, José & Bermejo-Berros, Jesús & Aldás-Manzano, Joaquín, 2017. "Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers' Memory," Journal of Interactive Marketing, Elsevier, vol. 38(C), pages 55-63.
    5. Smith, Liam D.G. & Curtis, Jim & Mair, Judith & van Dijk, Pieter A., 2012. "Requests for zoo visitors to undertake pro-wildlife behaviour: How many is too many?," Tourism Management, Elsevier, vol. 33(6), pages 1502-1510.
    6. Frank M. Bass & Norris Bruce & Sumit Majumdar & B. P. S. Murthi, 2007. "Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship," Marketing Science, INFORMS, vol. 26(2), pages 179-195, 03-04.
    7. LEE, Janghyuk & KERBACHE, Laoucine, 2004. "Internet media planning : an optimization model," HEC Research Papers Series 806, HEC Paris.
    8. Tali Te’eni-Harari, 2014. "Clarifying the Relationship between Involvement Variables and Advertising Effectiveness among Young People," Journal of Consumer Policy, Springer, vol. 37(2), pages 183-203, June.
    9. Wisal Ahmed & Zahid Mahmood & Ayaz Ahmad, 2016. "Does Advertising Exposure Level Matter? Implications for Experimental Research in Advertising," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 8(2), pages 23-34, October.
    10. Norris I. Bruce, 2008. "Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters," Marketing Science, INFORMS, vol. 27(4), pages 659-673, 07-08.
    11. Dominique M. Hanssens & Koen H. Pauwels & Shuba Srinivasan & Marc Vanhuele & Gokhan Yildirim, 2014. "Consumer Attitude Metrics for Guiding Marketing Mix Decisions," Marketing Science, INFORMS, vol. 33(4), pages 534-550, July.
    12. Bambauer-Sachse, Silke & Massera, Laura, 2015. "Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion," Journal of Retailing and Consumer Services, Elsevier, vol. 27(C), pages 63-73.
    13. Kronrod, Ann & Lowrey, Tina M., 2016. "Tastlé-Nestlé, Toogle-Google: The effects of similarity to familiar brand names in brand name innovation," Journal of Business Research, Elsevier, vol. 69(3), pages 1182-1189.

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