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Product Class Advertising Effects on First-Time Buyers' Decision Strategies

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  • Wright, Peter
  • Rip, Peter D

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Suggested Citation

  • Wright, Peter & Rip, Peter D, 1980. "Product Class Advertising Effects on First-Time Buyers' Decision Strategies," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(2), pages 176-188, Se.
    • Handle: RePEc:oup:jconrs:v:7:y:1980:i:2:p:176-88
    DOI: 10.1086/208805
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    Cited by:

    1. Liang, Beichen & Kale, Sudhir H., 2012. "Cultural differences in imagery generation: The influence of abstract versus concrete thinking," Journal of Business Research, Elsevier, vol. 65(3), pages 333-339.
    2. Cloarec, Julien, 2020. "The personalization–privacy paradox in the attention economy," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    3. Elliott, Catherine S. & Hayward, Donald M., 1998. "The expanding definition of framing and its particular impact on economic experimentation," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 27(2), pages 229-243.
    4. Ilaria Baghi & Enrico Rubaltelli & Marcello Tedeschi, 2009. "A strategy to communicate corporate social responsibility: cause related marketing and its dark side," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 16(1), pages 15-26, January.
    5. Yi Zhu & Anthony Dukes, 2017. "Prominent Attributes Under Limited Attention," Marketing Science, INFORMS, vol. 36(5), pages 683-698, September.
    6. Clare M D'Souza & David Prentice, 2001. "Auctioneer Strategy and Pricing: Evidence from an Art Auction," Working Papers 2001.05, School of Economics, La Trobe University.
    7. Herhausen, Dennis & Henkel, Sven, 2018. "Smart Inspiration at the Point of Sale - Connecting In-Store Ad-Impressions with Purchase Data," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 35(6), pages 26-33.
    8. Momi Dahan & Tehila Kogut & Moshe Shalem, 2009. "Do Economic Policymakers Practice what they Preach? The Case of Pension Decisions," CESifo Working Paper Series 2783, CESifo.
    9. Kwon, Kyoung-Nan & Lee, Jinkook, 2009. "The effects of reference point, knowledge, and risk propensity on the evaluation of financial products," Journal of Business Research, Elsevier, vol. 62(7), pages 719-725, July.

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