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The Prediction of Individual Probabilities of Brand Choice

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  • Reibstein, David J

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  • Reibstein, David J, 1978. "The Prediction of Individual Probabilities of Brand Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(3), pages 163-168, December.
    • Handle: RePEc:oup:jconrs:v:5:y:1978:i:3:p:163-68
    DOI: 10.1086/208727
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    Cited by:

    1. Cosse, Thomas J. & Weisenberger, Terry M., 2000. "Words versus Actions about Organ Donation: A Four-Year Tracking Study of Attitudes and Self-Reported Behavior," Journal of Business Research, Elsevier, vol. 50(3), pages 297-303, December.
    2. Carlos J. Rodríguez-Rad & María-Ángeles Revilla-Camacho & María-Elena Sánchez-del-Río-Vázquez, 2023. "Exploring the Intention to Adopt Sustainable Mobility Modes of Transport among Young University Students," IJERPH, MDPI, vol. 20(4), pages 1-16, February.
    3. Cermak, Gregory W., 1996. "Budget allocation as a measure of potential demand," Journal of Economic Psychology, Elsevier, vol. 17(5), pages 591-613, November.
    4. Joachim Lammert & Christoph Watrin & Stefan Zeisberger, 2010. "Management Guidance," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 21(3), pages 349-364, November.

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