IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v51y2024i1p114-118..html
   My bibliography  Save this article

Keeping Up and Staying Fresh: Reflections on Studying Emerging Topics in Consumer Research

Author

Listed:
  • Andrew T Stephen

Abstract

This article reflects on the study of consumer-related emerging topics in the Journal of Consumer Research (JCR) and looks ahead to consider what the next generation of emergent issues might be that capture consumer researchers’ attention and interest. Drawing on conversations with eminent scholars who have made major contributions to JCR by introducing emerging topics to our literature, the author (i) provides a commentary of past approaches to researching novel emerging topics, (ii) suggests some domains from which new emerging topics for consumer research can be sourced, such as new digital technologies (e.g., artificial intelligence) and major societal challenges (e.g., climate change, sustainability, and health), and (iii) offers guidance on how to approach research on important emerging topics.

Suggested Citation

  • Andrew T Stephen, 2024. "Keeping Up and Staying Fresh: Reflections on Studying Emerging Topics in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 51(1), pages 114-118.
    • Handle: RePEc:oup:jconrs:v:51:y:2024:i:1:p:114-118.
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1093/jcr/ucae014
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Lez E Trujillo-Torres & Benét DeBerry-Spence & Sonya A Grier & Søren Askegaard, 2024. "After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 51(1), pages 79-90.
    2. Haiyang Yang, 2024. "The Genesis Effect: Digital Goods in the Metaverse," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 51(1), pages 129-139.
    3. Feifei Huang & Vincent Chi Wong, 2024. "From Second-Hand to Third-Hand: Reuse and Resale Cycle," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 51(1), pages 104-113.
    4. XOleg Urminsky & Berkeley J Dietvorst, 2024. "Taking the Full Measure: Integrating Replication into Research Practice to Assess Generalizability," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 51(1), pages 157-168.
    5. Schlosser, Ann E, 2003. "Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(2), pages 184-198, September.
    6. Michael Braun & Bart de Langhe & Stefano Puntoni & Eric M Schwartz, 2024. "Leveraging Digital Advertising Platforms for Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 51(1), pages 119-128.
    7. Diehl, Kristin & Kornish, Laura J & Lynch, John G, Jr, 2003. "Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(1), pages 56-71, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. June Cotte, 2024. "Conversations on Society and Culture," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 51(1), pages 52-55.
    2. Amanda Belarmino & Yoon Koh & Hyejo Hailey Shin, 2022. "Blurred lines: comparing room rates, star-ratings, and user-generated contents for full-service and select-service hotels," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 721-742, September.
    3. Shan, Wei & Qiao, Tong & Zhang, Mingli, 2020. "Getting more resources for better performance: The effect of user-owned resources on the value of user-generated content," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    4. Ketron, Seth & Spears, Nancy, 2021. "Sound-symbolic signaling of online retailer sizes: The moderating effect of shopping goals," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    5. Yoo, Jungmin & Park, Minjung, 2016. "The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands," Journal of Business Research, Elsevier, vol. 69(12), pages 5775-5784.
    6. Park, Minjung & Yoo, Jungmin, 2020. "Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    7. Gensler, Sonja & Leeflang, Peter & Skiera, Bernd, 2012. "Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection," International Journal of Research in Marketing, Elsevier, vol. 29(2), pages 192-201.
    8. Benedict G. C. Dellaert & Suzanne B. Shu & Theo A. Arentze & Tom Baker & Kristin Diehl & Bas Donkers & Nathanael J. Fast & Gerald Häubl & Heidi Johnson & Uma R. Karmarkar & Harmen Oppewal & Bernd H. S, 2020. "Consumer decisions with artificially intelligent voice assistants," Marketing Letters, Springer, vol. 31(4), pages 335-347, December.
    9. Zhang, Cong & Pan, Siyu & Zhao, Yanhui, 2024. "More is not always better: Examining the drivers of livestream sales from an information overload perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    10. Brühl, Johanna & Smith, Grant & Visser, Martine, 2019. "Simple is good: Redesigning utility bills to reduce complexity and increase understanding," Utilities Policy, Elsevier, vol. 60(C), pages 1-1.
    11. Agustin V. Ruiz Vega & Consuelo Riano Gil & Carla Di Pierri Del Vecchio, 2014. "Do Low Price Signals Influence Online Purchases of Tourist Accommodation Services? The Moderating Role of Gender," Business and Management Research, Business and Management Research, Sciedu Press, vol. 3(4), pages 96-111, December.
    12. Axel Berger & Tobias Schlager & David E. Sprott & Andreas Herrmann, 2018. "Gamified interactions: whether, when, and how games facilitate self–brand connections," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 652-673, July.
    13. Wedel, Michel & Bigné, Enrique & Zhang, Jie, 2020. "Virtual and augmented reality: Advancing research in consumer marketing," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 443-465.
    14. Arnold Kamis & Tziporah Stern & Daniel M. Ladik, 2010. "A flow-based model of web site intentions when users customize products in business-to-consumer electronic commerce," Information Systems Frontiers, Springer, vol. 12(2), pages 157-168, April.
    15. Xiaolin Lin & Mauricio Featherman & Stoney L. Brooks & Nick Hajli, 2019. "Exploring Gender Differences in Online Consumer Purchase Decision Making: An Online Product Presentation Perspective," Information Systems Frontiers, Springer, vol. 21(5), pages 1187-1201, October.
    16. Yu-Shan Chen & Tai-Wei Chang & Hung-Xin Li & Ying-Rong Chen, 2020. "The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude," IJERPH, MDPI, vol. 17(11), pages 1-17, June.
    17. Aksoy, Lerzan & Cooil, Bruce & Lurie, Nicholas H., 2011. "Decision Quality Measures in Recommendation Agents Research," Journal of Interactive Marketing, Elsevier, vol. 25(2), pages 110-122.
    18. Dhruv Grewal & Stephanie M. Noble & Anne L. Roggeveen & Jens Nordfalt, 2020. "The future of in-store technology," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 96-113, January.
    19. Ikram Bououd & Sana Rouis Skandrani & Imed Boughzala & Mohamed MAKHLOUF, 2016. "Impact of object manipulation, customization and social loafing on competencies management in 3D Virtual Worlds," Information Systems Frontiers, Springer, vol. 18(6), pages 1191-1203, December.
    20. Steils, Nadia & Crié, Dominique & Decrop, Alain, 2019. "Online consumer learning as a tool for improving product appropriation," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 51-57.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:51:y:2024:i:1:p:114-118.. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.