Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences
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- Matherly, Ted & Arens, Zachary G. & Arnold, Todd J., 2018. "Big brands, big cities: How the population penalty affects common, identity relevant brands in densely populated areas," International Journal of Research in Marketing, Elsevier, vol. 35(1), pages 15-33.
- Hiroaki HAYAKAWA, 2017. "Socio-cultural Evolution, Institutionalized Dispositions, And Rational Expressive Behavior," Journal of Economic and Social Thought, KSP Journals, vol. 4(1), pages 1-40, March.
- Trinh, Giang & Khan, Huda & Lockshin, Larry, 2020. "Purchasing behaviour of ethnicities: Are they different?," International Business Review, Elsevier, vol. 29(4).
- Jiaqi Liu & Zhenping Zhang & Jiayin Qi & Hong Wu & Manyi Chen, 2019. "Understanding the Impact of Opinion Leaders’ Characteristics on Online Group Knowledge-Sharing Engagement from In-Group and Out-Group Perspectives: Evidence from a Chinese Online Knowledge-Sharing Com," Sustainability, MDPI, vol. 11(16), pages 1-28, August.
- Sunghoon Kim & Ashley Stadler Blank & Wayne S. DeSarbo & Jeroen K. Vermunt, 2022. "The Spatial Representation of Consumer Dispersion Patterns via a New Multi-level Latent Class Methodology," Journal of Classification, Springer;The Classification Society, vol. 39(2), pages 218-239, July.
- Kevin Lane Keller & J Jeffrey Inman & Margaret C Campbell & Amna Kirmani & Linda L Price, 2020. "Consumer Research Insights on Brands and Branding: A JCR Curation [Uniting the Tribes: Using Text for Marketing Insight]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(5), pages 995-1001.
- Jifeng Mu & Ellen Thomas & Jiayin Qi & Yong Tan, 2018. "Online group influence and digital product consumption," Journal of the Academy of Marketing Science, Springer, vol. 46(5), pages 921-947, September.
- Riganelli, Chiara & Marchini, Andrea & Polenzani, Bianca & Martino, Gaetano, 2018. "Strategies of Diversification and Brand Extension in SME Food Companies: Which Factors Might Affect the Impact of Consumers’ Preferences," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 9(2), March.
- Uzma Khan & Ajay Kalra, 2022. "It’s Good to Be Different: How Diversity Impacts Judgments of Moral Behavior [Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(2), pages 177-201.
- Lihuan Guo & Dongqiang Guo & Wei Wang & Hongwei Wang & Yenchun Jim Wu, 2018. "Distance Diffusion of Home Bias for Crowdfunding Campaigns between Categories: Insights from Data Analytics," Sustainability, MDPI, vol. 10(4), pages 1-22, April.
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culture; brand preferences; cultural symbolism; cultural distinctiveness; in-group bias;All these keywords.
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