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"Lordy, Lordy, Look Who’s 40!" The Journal of Consumer Research Reaches a Milestone

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  • Justine M. Rapp
  • Ronald Paul Hill

Abstract

The Journal of Consumer Research has completed four decades as one of the top journals in the larger field of marketing as well as the premier outlet for research on consumer behavior. This elite status is based, in part, on its stated objective as a multidisciplinary journal that allows for a variety of topics, methods, and populations that are central to collectives of scholars from many social sciences and methodological orientations. While a few articles have reviewed the level of diversity within the journal and among its peers, none to date has taken an expansive look at what is studied, how it is examined, and which consumers are used to determine the validity of our theoretical contributions. Thus this article looks across the life span of JCR to address these issues and finds considerable progress along with major areas that should be addressed by the community of researchers that constitutes our field.

Suggested Citation

  • Justine M. Rapp & Ronald Paul Hill, 2015. ""Lordy, Lordy, Look Who’s 40!" The Journal of Consumer Research Reaches a Milestone," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 42(1), pages 19-29.
    • Handle: RePEc:oup:jconrs:v:42:y:2015:i:1:p:19-29.
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    File URL: http://hdl.handle.net/10.1093/jcr/ucv011
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    Cited by:

    1. Andrew Bryant & Ronald Paul Hill, 2019. "Poverty, consumption, and counterintuitive behavior," Marketing Letters, Springer, vol. 30(3), pages 233-243, December.
    2. Maayan S. Malter & Morris B. Holbrook & Barbara E. Kahn & Jeffrey R. Parker & Donald R. Lehmann, 2020. "The past, present, and future of consumer research," Marketing Letters, Springer, vol. 31(2), pages 137-149, September.
    3. Steven Day & Janet Godsell & Donato Masi & Wanrong Zhang, 2020. "Predicting consumer adoption of branded subscription services: A prospect theory perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1310-1330, March.
    4. Gerald Zaltman, 2016. "Marketing’s forthcoming Age of imagination," AMS Review, Springer;Academy of Marketing Science, vol. 6(3), pages 99-115, December.
    5. Tuğçe Ozansoy Çadırcı & Ayşegül Sağkaya Güngör, 2021. "26 years left behind: a historical and predictive analysis of electronic business research," Electronic Commerce Research, Springer, vol. 21(1), pages 223-243, March.
    6. Zuschke, Nick, 2020. "An analysis of process-tracing research on consumer decision-making," Journal of Business Research, Elsevier, vol. 111(C), pages 305-320.
    7. Vespestad, May Kristin & Clancy, Anne, 2021. "Exploring the use of content analysis methodology in consumer research," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    8. Robin A. Coulter, 2016. "From fragmentation to imagination: moving to Marketing’s next Era," AMS Review, Springer;Academy of Marketing Science, vol. 6(3), pages 132-141, December.

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