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Behavioral Changes in the Trial of New Products

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  • Shoemaker, Robert W
  • Shoaf, F Robert

Abstract

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  • Shoemaker, Robert W & Shoaf, F Robert, 1975. "Behavioral Changes in the Trial of New Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(2), pages 104-109, Se.
    • Handle: RePEc:oup:jconrs:v:2:y:1975:i:2:p:104-09
    DOI: 10.1086/208621
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    Cited by:

    1. repec:dau:papers:123456789/1607 is not listed on IDEAS
    2. Yonezawa, Koichi & Richards, Timothy J., 2016. "Competitive Package Size Decisions," Journal of Retailing, Elsevier, vol. 92(4), pages 445-469.
    3. Zhijie Lin & Ying Zhang & Yong Tan, 2019. "An Empirical Study of Free Product Sampling and Rating Bias," Service Science, INFORMS, vol. 30(1), pages 260-275, March.

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