IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v42y1998i2p167-174.html
   My bibliography  Save this article

Convergent, Contrasting, and Country-Specific Attitudes toward Television Advertising in Germany and the United States

Author

Listed:
  • Witkowski, Terrence H.
  • Kellner, Joachim

Abstract

No abstract is available for this item.

Suggested Citation

  • Witkowski, Terrence H. & Kellner, Joachim, 1998. "Convergent, Contrasting, and Country-Specific Attitudes toward Television Advertising in Germany and the United States," Journal of Business Research, Elsevier, vol. 42(2), pages 167-174, June.
    • Handle: RePEc:eee:jbrese:v:42:y:1998:i:2:p:167-174
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148-2963(97)00110-0
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Sherry, John F, Jr & Camargo, Eduardo G, 1987. ""May Your Life Be Marvelous:" English Language Labelling and the Semiotics of Japanese Promotion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(2), pages 174-188, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Witkowski, Terrence H. & Wolfinbarger, Mary F., 2002. "Comparative service quality: German and American ratings across service settings," Journal of Business Research, Elsevier, vol. 55(11), pages 875-881, November.
    2. Crawford, Heather J. & Gregory, Gary D., 2015. "Humorous advertising that travels: A review and call for research," Journal of Business Research, Elsevier, vol. 68(3), pages 569-577.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Celhay, Franck & Cheng, Peiyao & Masson, Josselin & Li, Wenhua, 2020. "Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels," International Journal of Research in Marketing, Elsevier, vol. 37(1), pages 108-128.
    2. Amore, Mario Daniele & Epure, Mircea & Garofalo, Orsola, 2023. "Organizational Identity and Performance: An Inquiry into Nonconforming Company Names," HEC Research Papers Series 1495, HEC Paris.
    3. Arnold, Stephen J. & Handelman, Jay & Tigert, Douglas J., 1996. "Organizational legitimacy and retail store patronage," Journal of Business Research, Elsevier, vol. 35(3), pages 229-239, March.
    4. Rosa, F. & Sillani, S. & Nassivera, F. & Vasciaveo, M., 2014. "Language, Ethnical Identity and Consumer Behavior: A Cross-Cultural Study of Marketing Communication in the Region FVG," 2014 International European Forum, February 17-21, 2014, Innsbruck-Igls, Austria 199364, International European Forum on System Dynamics and Innovation in Food Networks.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:42:y:1998:i:2:p:167-174. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.