Effects of Initial Product Judgments on Subsequent Memory-Based Judgments
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DOI: 10.1086/209043
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Cited by:
- Aparna Sundar & Edita S. Cao, 2020. "Punishing Politeness: The Role of Language in Promoting Brand Trust," Journal of Business Ethics, Springer, vol. 164(1), pages 39-60, June.
- Armstrong, J Scott, 1991.
"Prediction of Consumer Behavior by Experts and Novices,"
Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 251-256, September.
- Armstrong, J. Scott, 1991. "Prediction of Consumer Behavior by Experts and Novices," MPRA Paper 81687, University Library of Munich, Germany.
- Mikhailitchenko, Andrey & Javalgi, Rajshekhar (Raj) G. & Mikhailitchenko, Galina & Laroche, Michel, 2009. "Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall," Journal of Business Research, Elsevier, vol. 62(10), pages 931-938, October.
- C. Lembregts & M. Pandelaere, 2012. "Are All Units Created Equal?: The Effect of Default Units on Product Evaluations," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 12/812, Ghent University, Faculty of Economics and Business Administration.
- Maity, Moutusy & Dass, Mayukh & Kumar, Piyush, 2018. "The impact of media richness on consumer information search and choice," Journal of Business Research, Elsevier, vol. 87(C), pages 36-45.
- Daniel J Walters & Hal E Hershfield & J Jeffrey Inman & Rebecca K Ratner, 2020. "Consumers Make Different Inferences and Choices When Product Uncertainty Is Attributed to Forgetting Rather than Ignorance [Is Memory Schematic?]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 47(1), pages 56-78.
- Johar, Gita V. & Sengupta, Jaideep & Aaker, Jennifer L., 2005. "Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing," Research Papers 1884r, Stanford University, Graduate School of Business.
- Dominique M. Hanssens & Koen H. Pauwels & Shuba Srinivasan & Marc Vanhuele & Gokhan Yildirim, 2014. "Consumer Attitude Metrics for Guiding Marketing Mix Decisions," Marketing Science, INFORMS, vol. 33(4), pages 534-550, July.
- Czellar, Sandor & Luna, David, 2007. "The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures:An formation Availability/Accessibility Perspective," HEC Research Papers Series 877, HEC Paris.
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