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Detecting and Explaining the Sleeper Effect

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  • Hannah, Darlene B
  • Sternthal, Brian

Abstract

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Suggested Citation

  • Hannah, Darlene B & Sternthal, Brian, 1984. "Detecting and Explaining the Sleeper Effect," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(2), pages 632-642, September.
    • Handle: RePEc:oup:jconrs:v:11:y:1984:i:2:p:632-42
    DOI: 10.1086/209000
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    Cited by:

    1. Kronrod, Ann & Huber, Joel, 2019. "Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference," International Journal of Research in Marketing, Elsevier, vol. 36(2), pages 306-324.
    2. Ganzach, Yoav & Mazursky, David, 1995. "Time dependent biases in consumer multi-attribute judgment," Journal of Economic Psychology, Elsevier, vol. 16(2), pages 331-349, July.
    3. Yan Liu & Venkatesh Shankar, 2015. "The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry," Management Science, INFORMS, vol. 61(10), pages 2514-2535, October.
    4. Jonah Berger & Alan T. Sorensen & Scott J. Rasmussen, 2010. "Positive Effects of Negative Publicity: When Negative Reviews Increase Sales," Marketing Science, INFORMS, vol. 29(5), pages 815-827, 09-10.
    5. Mazursky, David, 1998. "The effects of invalidating information on consumers subsequent search patterns," Journal of Economic Psychology, Elsevier, vol. 19(2), pages 261-277, April.
    6. Davies, Antony & Cline, Thomas W., 2005. "A consumer behavior approach to modeling monopolistic competition," Journal of Economic Psychology, Elsevier, vol. 26(6), pages 797-826, December.

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