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The Salience of Relevant Others and Its Effect on Individual and Joint Preferences: An Experimental Investigation

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  • Krishnamurthi, Lakshman

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  • Krishnamurthi, Lakshman, 1983. "The Salience of Relevant Others and Its Effect on Individual and Joint Preferences: An Experimental Investigation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(1), pages 62-72, June.
    • Handle: RePEc:oup:jconrs:v:10:y:1983:i:1:p:62-72
    DOI: 10.1086/208945
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    Cited by:

    1. Montgomery, David B. & Ramus, Catherine A., 2003. "Corporate Social Responsibility Reputation Effects on MBA Job Choice," Research Papers 1805, Stanford University, Graduate School of Business.
    2. Armstrong, J Scott, 1991. "Prediction of Consumer Behavior by Experts and Novices," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 251-256, September.
    3. Montgomery, David B. & Ramus, Catherine, 2007. "Including Corporate Social Responsibility, Environmental Sustainaibility, and Ethics in Calibrating MBA Job Preferences," Research Papers 1981, Stanford University, Graduate School of Business.

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