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External Validity and the Research Process: A Comment on the Calder-Lynch Dialogue

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  • McGrath, Joseph E
  • Brinberg, David

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  • McGrath, Joseph E & Brinberg, David, 1983. "External Validity and the Research Process: A Comment on the Calder-Lynch Dialogue," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(1), pages 115-124, June.
    • Handle: RePEc:oup:jconrs:v:10:y:1983:i:1:p:115-24
    DOI: 10.1086/208951
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    Cited by:

    1. Hensel, Przemysław & Tatarynowicz, Adam, 2024. "Perceived context typicality and beliefs in the generalizability of management research findings," Research Policy, Elsevier, vol. 53(6).
    2. Constantin Sasu, 2011. "A Managerial Perspective On International Marketing Research," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 2011, pages 137-149, july.
    3. Roggeveen, Anne L. & Nordfält, Jens & Grewal, Dhruv, 2016. "Do Digital Displays Enhance Sales? Role of Retail Format and Message Content," Journal of Retailing, Elsevier, vol. 92(1), pages 122-131.
    4. Komal Nagar, 2016. "Consumer Response to Brand Placement in Movies: Investigating the Brand-Event Fit," Vikalpa: The Journal for Decision Makers, , vol. 41(2), pages 149-167, June.
    5. Adel El-Ansary & Eric H. Shaw & William Lazer, 2018. "Marketing’s identity crisis: insights from the history of marketing thought," AMS Review, Springer;Academy of Marketing Science, vol. 8(1), pages 5-17, June.
    6. Georg Wübker, 1999. "Sonderangebotspolitik und Preisbündelung," Schmalenbach Journal of Business Research, Springer, vol. 51(7), pages 693-713, July.
    7. Raymond Hubbard & JS Armstrong, 2005. "Replications and Extensions in Marketing – Rarely Published But Quite Contrary," General Economics and Teaching 0502051, University Library of Munich, Germany.
    8. Zdravkovic, Srdan & Magnusson, Peter & Stanley, Sarah M., 2010. "Dimensions of fit between a brand and a social cause and their influence on attitudes," International Journal of Research in Marketing, Elsevier, vol. 27(2), pages 151-160.
    9. Geoffrey Fisher & Matthew McGranaghan & Jura Liaukonyte & Kenneth C. Wilbur, 2023. "Price promotions, beneficiary framing, and mental accounting," Quantitative Marketing and Economics (QME), Springer, vol. 21(2), pages 147-181, June.
    10. Grewal, Dhruv & Roggeveen, Anne L. & Nordfält, Jens, 2016. "Roles of retailer tactics and customer-specific factors in shopper marketing: Substantive, methodological, and conceptual issues," Journal of Business Research, Elsevier, vol. 69(3), pages 1009-1013.
    11. Marcel Lichters & Marko Sarstedt & Bodo Vogt, 2015. "On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(1), pages 1-19, June.
    12. Peters, Linda D. & Pressey, Andrew D. & Johnston, Wesley J., 2016. "Contingent factors affecting network learning," Journal of Business Research, Elsevier, vol. 69(7), pages 2507-2515.
    13. Farhad Uddin Ahmed & Louis Brennan, 2021. "A review of methodological diversity within the domain of international entrepreneurship," Journal of International Entrepreneurship, Springer, vol. 19(2), pages 256-299, June.
    14. repec:dau:papers:123456789/4248 is not listed on IDEAS
    15. Yang, Zhilin & Wang, Xuehua & Su, Chenting, 2006. "A review of research methodologies in international business," International Business Review, Elsevier, vol. 15(6), pages 601-617, December.
    16. Marcel Lichters & Marko Sarstedt & Bodo Vogt, 2015. "On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments," AMS Review, Springer;Academy of Marketing Science, vol. 5(1), pages 1-19, June.

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