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Understanding Google’S Search Platform And The Implications For Antitrust Analyses

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  • John M Yun

Abstract

Google Search and its algorithm have been subject to intense antitrust scrutiny from competition authorities both in the United States and around the world. Google’s introduction of Universal Search in 2007 integrated specialized search results within a narrow category (for example, shopping or local businesses) with its customary “blue links.” This integration led to objections that Google was engaging in “search bias,” and thus foreclosing specialized search rivals to the detriment of competition and consumers. In this paper, we describe the precise nature of the anticompetitive claims against Google and develop an economic framework and empirical test to assess these claims. We rely upon our economic framework to offer insights for competition authorities to consider for future cases involving platforms and allegations of foreclosure and exclusion.

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  • John M Yun, 2018. "Understanding Google’S Search Platform And The Implications For Antitrust Analyses," Journal of Competition Law and Economics, Oxford University Press, vol. 14(2), pages 311-329.
    • Handle: RePEc:oup:jcomle:v:14:y:2018:i:2:p:311-329.
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    File URL: http://hdl.handle.net/10.1093/joclec/nhy009
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    Cited by:

    1. Daria Kostecka-Jurczyk, 2021. "Abuse of Dominant Position on Digital Market: Is the European Commission Going back to the Old Paradigm?," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 120-132.
    2. Joan Calzada & Nestor Duch-Brown & Ricard Gil, 2021. "Do search engines increase concentration in media markets?," UB School of Economics Working Papers 2021/415, University of Barcelona School of Economics.
    3. Miller, Tracy, 2021. "Evaluating Arguments for Antitrust Action against Tech Companies," Annals of Computational Economics, George Mason University, Mercatus Center, May.

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