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Turkishization of a Chinese apparel firm: fast fashion, regionalisation and the shift from global supplier to new end markets

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  • Shengjun Zhu
  • John Pickles

Abstract

This paper cautions against fetishising geographical proximity in analyses of fast fashion apparel production networks. Using a detailed case study of one former state-owned domestically oriented Chinese apparel producer, we show how initial advantages as a large low-cost exporter have—with increased costs and competition from southeast Asia—led to deepened relations with, and learning from, its Turkish partners to develop a cost competitive export profile based on fast-fashion-at-a-distance, which in turn has been leveraged into new domestic end markets in China, a process we (and the firm) call ‘Turkishization’.

Suggested Citation

  • Shengjun Zhu & John Pickles, 2015. "Turkishization of a Chinese apparel firm: fast fashion, regionalisation and the shift from global supplier to new end markets," Cambridge Journal of Regions, Economy and Society, Cambridge Political Economy Society, vol. 8(3), pages 537-553.
    • Handle: RePEc:oup:cjrecs:v:8:y:2015:i:3:p:537-553.
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    File URL: http://hdl.handle.net/10.1093/cjres/rsv009
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    References listed on IDEAS

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    1. Stuart Dawley, 2007. "Fluctuating Rounds of Inward Investment in Peripheral Regions: Semiconductors in the North East of England," Economic Geography, Taylor & Francis Journals, vol. 83(1), pages 51-73, January.
    2. Olivier Cattaneo & Gary Gereffi & Cornelia Staritz, 2010. "Global Value Chains in a Postcrisis World : A Development Perspective," World Bank Publications - Books, The World Bank Group, number 2509.
    3. HE Canfei & ZHU Shengjun, 2007. "Economic Transition and Industrial Restructuring in China: Structural Convergence or Divergence?," Post-Communist Economies, Taylor & Francis Journals, vol. 19(3), pages 317-342.
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    Cited by:

    1. Shengjun Zhu & Canfei He & Yi Zhou, 2015. "How to jump further? Path dependent and path breaking in an uneven industry space," Papers in Evolutionary Economic Geography (PEEG) 1524, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised Jul 2015.
    2. Xuliang Zhang & Xiaohui Hu & Wei Xu, 2020. "Spatio‐temporal dynamics of technical efficiency in China’s specialized markets: A stochastic frontier analysis approach," Growth and Change, Wiley Blackwell, vol. 51(3), pages 1182-1202, September.
    3. John Pickles & Leonhard Plank & Cornelia Staritz & Amy Glasmeier, 2015. "Trade policy and regionalisms in global clothing production networks," Cambridge Journal of Regions, Economy and Society, Cambridge Political Economy Society, vol. 8(3), pages 381-402.
    4. Butollo, Florian, 2021. "Digitalization and the geographies of production: Towards reshoring or global fragmentation?," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 25(2), pages 259-278.

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