Spillovers, Efficiency, and Productivity Growth in Advertising
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Cited by:
- He, Xi & Lopez, Rigoberto A. & Liu, Yizao, 2015.
"Substitution between Online and Offline Advertising: Evidence from the Carbonated Soft Drink Industry,"
2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California
205212, Agricultural and Applied Economics Association.
- He, Xi & Lopez, Rigoberto A. & Liu, Yizao, 2015. "Substitution between Online and Offline Advertising: Evidence from the Carbonated Soft Drink Industry," Working Papers 37, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
- He, Xi & Lopez, Rigoberto & Liu, Yizao, 2015. "Substitution between Online and Offline Advertising: Evidence from the Carbonated Soft Drink Industry," Working Paper series 290109, University of Connecticut, Charles J. Zwick Center for Food and Resource Policy.
- Yingjue Zhou & Tieming Liu & Gangshu Cai, 2019. "Impact of In-Store Promotion and Spillover Effect on Private Label Introduction," Service Science, INFORMS, vol. 11(2), pages 96-112, June.
- Ernesto Lopez‐Valeiras & Jacobo Gomez‐Conde & Teresa Fernandez‐Rodriguez, 2016. "Firm Size and Financial Performance: Intermediate Effects of Indebtedness," Agribusiness, John Wiley & Sons, Ltd., vol. 32(4), pages 454-465, November.
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