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Changing Orientations of Marketing Research

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  • James Duncan Shaffer

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  • James Duncan Shaffer, 1968. "Changing Orientations of Marketing Research," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 50(5), pages 1437-1449.
    • Handle: RePEc:oup:ajagec:v:50:y:1968:i:5:p:1437-1449.
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    File URL: http://hdl.handle.net/10.2307/1237339
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    Cited by:

    1. Koontz, Stephen R. & Purcell, Wayne D., 2000. "Research Programs To Address Price Discovery Concerns," 2000 Annual Meeting, June 29-July 1, 2000, Vancouver, British Columbia 36421, Western Agricultural Economics Association.
    2. Purcell, Wayne D. & Dunn, Terry L., 1970. "Economic Implication of Goal Conflict and Operational Inconsistency in the Feeder Packer Sector of the Beef Marketing System," WAEA/ WFEA Conference Archive (1929-1995) 323621, Western Agricultural Economics Association.
    3. Michael A. Hudson, 1990. "Toward a framework for examining agribusiness competitiveness," Agribusiness, John Wiley & Sons, Ltd., vol. 6(3), pages 181-189.
    4. Angela Countiss & Daniel S. Tilley, 1995. "Protocol analysis of meat buyer's product selections," Agribusiness, John Wiley & Sons, Ltd., vol. 11(1), pages 87-95.

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