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Consumers’ Reaction And Organizational Response In Crisis Context

Author

Listed:
  • Pandelica Amalia

    (University of Pitesti, Faculty of Economic Sciences)

  • Pandelica Ionut

    (University of Pitesti, Faculty of Economic Sciences)

Abstract

This paper is grounded on the premise that “the species which survived are neither the smartest nor the stronger; are those with great capacity of adaptation to change”. In the economic crisis context, companies are forced to learn the survival lesson

Suggested Citation

  • Pandelica Amalia & Pandelica Ionut, 2009. "Consumers’ Reaction And Organizational Response In Crisis Context," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 779-782, May.
    • Handle: RePEc:ora:journl:v:4:y:2009:i:1:p:779-782
    as

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    File URL: http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/157.pdf
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    References listed on IDEAS

    as
    1. Gary Woller, 2002. "From market failure to marketing failure: market orientation as the key to deep outreach in microfinance," Journal of International Development, John Wiley & Sons, Ltd., vol. 14(3), pages 305-324.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Vinod Sharma & Jayant Sonwalkar, 2013. "Does Consumer Buying Behavior Change During Economic Crisis?," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 33-48.
    2. Gojinetchi, Sergiu, 2012. "Consumer protection in the shadow of the global financial crisis - a study on the way forward of consumer protection in European Union, Republic of Moldova and P.R. of China -," MPRA Paper 36630, University Library of Munich, Germany.
    3. Sergiu, Gojinetchi, 2012. "在全球金融危机阴影下的消费者权益保护 - 欧盟，摩尔多瓦共和国和中华人民共和国的消费者权益保护的未来之路的研究 - [Consumer Protection in the Shadow of the Global Financial Crisis - A study on the way forward of Consumer Protection in European Union, Re," MPRA Paper 36796, University Library of Munich, Germany.

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    More about this item

    Keywords

    economic crisis; consumer’s behavior; organizational response;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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