The Role Of Financial Performance In Difference Of Two Manufacturer’S Brand Value
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References listed on IDEAS
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"The experimental evaluation of brand strength and brand value,"
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More about this item
Keywords
brand value; IFRS; Interbrand model; manufacturing companies;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
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