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Determinants Of The Demand For Educational Services Offered By The Military Higher Education Institutions

Author

Listed:
  • Laurentiu Florentin Stoenica

    (The Faculty of Marketing, Bucharest University of Economic Studies)

  • Calin Petrica Veghes

    (The Faculty of Marketing, Bucharest University of Economic Studies)

Abstract

The specific character of the military education depending on social command and the necessities for qualified superior personnel of the military higher education institutions, limits the direct influence of the demand for the educational products and services offered by the military higher education institutions on the Romanian market. Analysis of the associations between determinant factors of the demand for educational services in the military higher education system reveals that the evolution of the population enrolled in the secondary education in addition to the evolution of the overall Romanian population exert an influence over the amount of candidates to be accepted in the military higher education institutions. A favorable demographic growth, especially on the 15-19 years segment of population, may generate a growth in the demand for educational products and services offered by the military higher education institutions. Analysis of the connections between the factors which influence the dimension and evolution of the demand for educational products and services offered by the military higher education institutions leads to the conclusion that the marketing efforts of the military higher education institutions should approach the higher quality segment of the Romanian educational market.

Suggested Citation

  • Laurentiu Florentin Stoenica & Calin Petrica Veghes, 2016. "Determinants Of The Demand For Educational Services Offered By The Military Higher Education Institutions," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1021-1029, July.
    • Handle: RePEc:ora:journl:v:1:y:2016:i:1:p:1021-1029
    as

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    File URL: http://anale.steconomiceuoradea.ro/volume/2016/n1/101.pdf
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    References listed on IDEAS

    as
    1. Robert J. Barro, 2013. "Education and Economic Growth," Annals of Economics and Finance, Society for AEF, vol. 14(2), pages 301-328, November.
    2. N. Gregory Mankiw & David Romer & David N. Weil, 1992. "A Contribution to the Empirics of Economic Growth," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 107(2), pages 407-437.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    military; higher education; educational products and services; educational demand; Romania;
    All these keywords.

    JEL classification:

    • B23 - Schools of Economic Thought and Methodology - - History of Economic Thought since 1925 - - - Econometrics; Quantitative and Mathematical Studies
    • C34 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Truncated and Censored Models; Switching Regression Models
    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education
    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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