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Comparison of Diffusion in Telecommunications in the BRICS Economies

Author

Listed:
  • Mihir Dash

    (Alliance University, India)

  • Anuloma Tripathy

    (Alliance University, India)

  • D. Shobha

    (Alliance University, India)

  • Greeshma Ramesh

    (Alliance University, India)

  • Abhiyank Verma

    (Alliance University, India)

  • K. Sriharsha

    (Alliance University, India)

Abstract

This study examines and compares the growth of telecommunications in the BRICS economies using the Bass model for diffusion of innovations. The study proposes an extension of the Bass model, incorporating repeat purchase, network effects, and customer attrition. The results of the study indicate that the diffusion of telecommunications in the BRICS markets is predominantly due to pure imitation, repeat purchase, and network effects. The Chinese market is exceptional, in that it is affected by innovation, imitation, and network effects, but with seemingly unlimited market potential. The model can be extended further to examine the role of other external factors on the diffusion of telecommunications.

Suggested Citation

  • Mihir Dash & Anuloma Tripathy & D. Shobha & Greeshma Ramesh & Abhiyank Verma & K. Sriharsha, 2016. "Comparison of Diffusion in Telecommunications in the BRICS Economies," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 5(4), pages 229-235, November.
    • Handle: RePEc:ods:journl:v:5:y:2016:i:4:p:229-235
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    References listed on IDEAS

    as
    1. Martina Ferencova, 2012. "Investigating possibilities of using tools for promoting higher-education institutions in areas of e-communication," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 1(2), pages 151-159.
    2. Moon-Soo Kim & Ho Kim, 2004. "Innovation Diffusion Of Telecommunications: General Patterns, Diffusion Clusters And Differences By Technological Attribute," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 8(02), pages 223-241.
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    Cited by:

    1. Mihir Dash, 2021. "Competitive Analysis of Indian Telecommunications Service Providers using the Analytic Hierarchy Process," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 10(2), pages 43-52, December.

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