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Investigating possibilities of using tools for promoting higher-education institutions in areas of e-communication

Author

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  • Martina Ferencova

    (University of Presov, Slovak Republic)

Abstract

Higher-education Institutions, which reach their target groups, use a mix of several marketing tools. In advertising e-communication appears to be one of the most effective means of communication. In our paper we focused on finding out the students' views on the importance of websites of universities as a factor of competitiveness. We also examined how students assess the level of websites of universities in Slovakia in comparison with the for-eign universities. As well as, how they assess website FM PU in Presov in comparison with the website of competitive universities in the region. The article also addresses the role of universities in preparing students for practice in terms of a mixture of theoretical knowledge and its implementation in particular enterprises and organizations in the area of e-communication.

Suggested Citation

  • Martina Ferencova, 2012. "Investigating possibilities of using tools for promoting higher-education institutions in areas of e-communication," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 1(2), pages 151-159.
    • Handle: RePEc:ods:journl:v:1:y:2012:i:2:p:151-159
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    Citations

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    Cited by:

    1. Lenka Ližbetinová & Peter Štarchoň & Silvia Lorincová & Dagmar Weberová & Petr Průša, 2019. "Application of Cluster Analysis in Marketing Communications in Small and Medium-Sized Enterprises: An Empirical Study in the Slovak Republic," Sustainability, MDPI, vol. 11(8), pages 1-18, April.
    2. Mihir Dash & Anuloma Tripathy & D. Shobha & Greeshma Ramesh & Abhiyank Verma & K. Sriharsha, 2016. "Comparison of Diffusion in Telecommunications in the BRICS Economies," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 5(4), pages 229-235, November.
    3. Nusrat Huq & Tasnuva Farin, 2017. "A Study on Online Banking System and Protection against Potential Malwares," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 6(1), pages 28-35, February.
    4. Anatoliy G. Goncharuk, 2016. "Evaluating the Efficiency of Higher Education," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 5(2), pages 82-91, May.
    5. Neelam Sheoliha, 2016. "Fascination of Entrepreneurship among Graduate Students of India," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 5(3), pages 183-192, August.

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