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Competitive Analysis of Indian Telecommunications Service Providers using the Analytic Hierarchy Process

Author

Listed:
  • Mihir Dash

    (Alliance University, India)

Abstract

This study analyses the competitive position of Indian telecommunications service providers. The primary contribution of the study is in using multi-criteria Analytic Hierarchy Process (AHP) for competitive analysis. The criteria employed in the study to compare telecommunications service providers include tariff plans, network coverage, customer service, and data speed. The study considers ten of the major players in the industry for the analysis. The results of the study suggest that the greatest competitive edge is provided by network capabilities, reflecting the rapid spread of smartphones and the growing usage of data. The market is also quite price sensitive, as observed in the literature. These are the twin strategies that players employ in the market. Further, the results of the study suggest that the most preferred operator is Bharti Airtel, followed by Vodafone Essar, Tata Communications, Reliance Communications, and Idea Cellular. The results also show considerable competition amongst the players. There is scope to understand the results better by relating the evolution of the industry with strategies adopted by the major players.

Suggested Citation

  • Mihir Dash, 2021. "Competitive Analysis of Indian Telecommunications Service Providers using the Analytic Hierarchy Process," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 10(2), pages 43-52, December.
    • Handle: RePEc:ods:journl:v:10:y:2021:i:2:p:43-52
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    References listed on IDEAS

    as
    1. Hanna Olasiuk, 2017. "Competitive Forces on the Ukrainian Pharmaceutical Market: Evaluation Aspects," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 6(3), pages 186-196, September.
    2. Mihir Dash & Anuloma Tripathy & D. Shobha & Greeshma Ramesh & Abhiyank Verma & K. Sriharsha, 2016. "Comparison of Diffusion in Telecommunications in the BRICS Economies," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 5(4), pages 229-235, November.
    3. Corrado Lo Storto & Anatoliy G. Goncharuk, 2017. "Performance Measurement of Healthcare Systems in Europe," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 6(3), pages 170-174, September.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Analytic Hierarchy Process (AHP); competitive analysis; Indian telecommunications industry; tariff plans; network coverage; customer service; data speed;
    All these keywords.

    JEL classification:

    • L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications
    • C31 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Cross-Sectional Models; Spatial Models; Treatment Effect Models; Quantile Regressions; Social Interaction Models
    • C44 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Operations Research; Statistical Decision Theory

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