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How to Enter Ethiopian Market: A Strategic Case Study

Author

Listed:
  • Indranil Bose

    (University of Bolton, United Arab Emirates)

  • Aamir Hussain

    (University of Bolton, United Arab Emirates)

Abstract

This study concentrates on international expansion of Gul Ahmed Textile Mills Limited (Gul Ahmed) based in Pakistan to Ethiopia. As the target country is facing huge scarcity of textile industry which this case study shall focuses in a greater detail with the help of PESTEL and CAGE frameworks applied. Moreover, this study will also evaluate the competition and threats of the new market and determine the marketing strategies to be implemented considering the norms and culture of Ethiopia. At the end, the authors conclude with the major risks and threats vulnerability that are associated in the international trade and plausible recommendations to diminish and logically reduce the risks to run business operations successfully.

Suggested Citation

  • Indranil Bose & Aamir Hussain, 2020. "How to Enter Ethiopian Market: A Strategic Case Study," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 9(1), pages 1-11, March.
    • Handle: RePEc:ods:journl:v:9:y:2020:i:1:p:1-11
    as

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    References listed on IDEAS

    as
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    More about this item

    Keywords

    PESTEL; SWOT; risks; investments; textile market; Ethiopia;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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