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How Personal Values Influence Romanian CSR Managers` Involvement in CSR Campaigns

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  • Anca Diana SERBAN

    (Faculty of Communication and Public Relations, National University of Political Studies and Public Administration)

Abstract

This study focuses on identifying the ratio between the individual and organization authority of CSR managers concerning decision making within the campaigns they coordinate. The sample includes the top 100 Romanian companies selected by turnover. The way in which the managers’ values interact with the organization authority is a subject treated poorly in both international and Romanian literature. This study, which has an exploratory character, investigates how personal values lead Romanian CSR managers to develop and coordonate CSR campaigns and to what extent these values are part of the campaign messages compared to the values of the company for which they are made. The main results of this scientific paper refers to the correlation between the CSR managers’ values and the campaigns that they coordinate.

Suggested Citation

  • Anca Diana SERBAN, 2015. "How Personal Values Influence Romanian CSR Managers` Involvement in CSR Campaigns," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 3(4), pages 729-748, December.
    • Handle: RePEc:nup:jrmdke:v:3:y:2015:i:4:p:729-748
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    References listed on IDEAS

    as
    1. Esben Pedersen, 2010. "Modelling CSR: How Managers Understand the Responsibilities of Business Towards Society," Journal of Business Ethics, Springer, vol. 91(2), pages 155-166, January.
    2. Sarah Williams & Anja Schaefer, 2013. "Small and Medium‐Sized Enterprises and Sustainability: Managers' Values and Engagement with Environmental and Climate Change Issues," Business Strategy and the Environment, Wiley Blackwell, vol. 22(3), pages 173-186, March.
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    4. György Ligeti & Ágnes Oravecz, 2009. "CSR Communication of Corporate Enterprises in Hungary," Journal of Business Ethics, Springer, vol. 84(2), pages 137-149, January.
    5. Fernanda Duarte, 2010. "Working with Corporate Social Responsibility in Brazilian Companies: The Role of Managers’ Values in the Maintenance of CSR Cultures," Journal of Business Ethics, Springer, vol. 96(3), pages 355-368, October.
    Full references (including those not matched with items on IDEAS)

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