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Formation And Implementation Of Market Strategy In The Structure Of The Port'S Business Mechanism

Author

Listed:
  • Ilchenko, Svitlana

    (Institute of market, economic and environmental research of Ukraine)

  • Glushko, Anna

    (Institute of market, economic and environmental research of Ukraine,)

Abstract

In a market economy oriented to economic management methods, the issue of solving the problems of constructing mechanisms and defining certain research tools for a unique market strategy of an enterprise, the formulation of the principles for its formation and implementation, becomes especially topical. The article provides an integral view of the procedure and specifics of the formation of a market strategy for enterprises in the port area, separate ways to implement it and improve the competitiveness of the entire port.

Suggested Citation

  • Ilchenko, Svitlana & Glushko, Anna, 2017. "Formation And Implementation Of Market Strategy In The Structure Of The Port'S Business Mechanism," EUREKA: Social and Humanities, Scientific Route OÜ, issue 2, pages 40-48.
    • Handle: RePEc:nos:social:y:2017:i:2:p:40-48
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    References listed on IDEAS

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    1. H E Haralambides & A Verbeke & E Musso & M Benacchio, 2001. "Port Financing and Pricing in the European Union: Theory, Politics and Reality," Maritime Economics & Logistics, Palgrave Macmillan;International Association of Maritime Economists (IAME), vol. 3(4), pages 368-386, December.
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