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Der Einfluss der Digitalisierung auf das Preismanagement – Ansatzpunkte, Modelle und Methoden

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  • Roll, Oliver
  • Loh, Patrick

Abstract

Digitalization leads to an increasing number of digital offers, a better data availability and new approaches for the usage of data, software and artificial intelligence in pricing. Thereby, digitalization affects fundamental approaches, models and methods of price management and simultaneously creates new opportunities and chances. This practice-oriented article reveals selected facets of the influence of digitalization on price management and points out opportunities and need for action. On this basis, the authors draw relevant conclusions regarding the practice of price management.

Suggested Citation

  • Roll, Oliver & Loh, Patrick, 2020. "Der Einfluss der Digitalisierung auf das Preismanagement – Ansatzpunkte, Modelle und Methoden," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 74(4), pages 334-348.
    • Handle: RePEc:nms:untern:10.5771/0042-059x-2020-4-334
    DOI: 10.5771/0042-059X-2020-4-334
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