Corporate Responsibility: In the Dilemma between Fake and Trust?

The accusation of whitewashing accompanied the discussion about corporate social responsibility (CSR) since its inception the 1950s. That's not surprising. Ever since its beginnings in Scottish moral philosophy, economics did not expect the general good to be enhanced by the individual's social orientation, but rather by its self-interest, a concept less liable to disappointment, and the work of the invisible hand (Hirschman, 1977). The latter aims to promote a common goal that individuals have not intended. Following his famous text, Adam Smith (2007 [1786], p. 350) continues: ‘I have never known much good done by those who affected to trade for the public good.’ The ‘mistrust’ of the ‘goodwill’ of the capitalist lives on in various streams such as Marxism, (neo-)liberalism or sociological system theory, to name but a few schools of thought. Marxists do not expect societal progress any more than (neo-)liberals from benevolent capitalists who, demand more taxable profits, instead of social responsibility, in the framework of the market organization of companies. System theorists find that ethical demands are hardly transferable directly into the economy code of payment/non-payment. Although Adam Smith (2007 [1786], p. 350) shared the view that the claim of public good orientation is ‘indeed, not very common among merchants’, but that ‘very few words need to be employed in dissuading them from it.’