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E-Agriculture Strategy: Partnerships As Business Model Framework

Author

Listed:
  • Ivo Paunovski

    (University American College Skopje, School of Business Economics and Management)

  • Dimitar Kovachevski

    (University American College Skopje, School of Business Economics and Management)

  • Goran Vasilev

    (University American College Skopje, School of Business Economics and Management)

  • Krum Efremov

    (University American College Skopje)

Abstract

The main driver of global demand for agricultural products over the next decade will be growth of population. The need to increase production on same volume of arable land with less water is a priority. In recent decades, agriculture has faced the implementation of various technologies such as IoT and Cloud that enables increased agricultural yield. Keeping in mind that products from different manufacturers are not mutually integrated, farmers are faced with information from different sources that cannot bring additional value. The aim of this paper is to allocate adequate marketing strategies needed for introducing an open agricultural platform as alternative approach for implementing new technologies in agriculture. Therefore, a practical framework mapped to Osterwalder business model was developed. First focus is on win with partner strategy for creating IoT products. Second focus is on creating partner network that will act as indirect sales network for off the shelf products.

Suggested Citation

  • Ivo Paunovski & Dimitar Kovachevski & Goran Vasilev & Krum Efremov, 2020. "E-Agriculture Strategy: Partnerships As Business Model Framework," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 17(1), pages 108-119.
    • Handle: RePEc:neo:journl:v:17:y:2020:i:1:p:108-119
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    References listed on IDEAS

    as
    1. Subhankar Dhar, 2012. "From outsourcing to Cloud computing: evolution of IT services," Management Research Review, Emerald Group Publishing Limited, vol. 35(8), pages 664-675, July.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Cloud; IoT; Agriculture; Osterwalder business model framework;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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