IDEAS home Printed from https://ideas.repec.org/a/nea/journl/y2023i60p79-102.html
   My bibliography  Save this article

Implementation of the concept of sustainable development in food retail: Latent semantic analysis of SMM communication 2015-2021

Author

Listed:
  • Kolesnik, N.

    (HSE University, Graduate School of Business, Laboratory of Network Organizational Forms, Moscow, Russia)

Abstract

Retailers have a significant impact on manufacturers and consumers in food supply chain, and play an important role in achieving sustainable development goals. The purpose of this study is to analyze the implementation of the concept of sustainable development in the field of food retail in the Russian market. Natural language processing methods are applied for analyzing the six largest Russian (holding about 30% of the market) retailer' social media marketing (SMM). The dataset consists of 17146 SMM posts for 7 (seven) years from 1 January 2015 till 31 December 2021 with 29079 unique words. Latent semantic analysis (LSA) based on Latent Dirichlet allocation (LDA) method was applied for topic mining for clustering the main issues and extraction of sustainability-related topics within SMM communication. The analysis included maps retailers' communications, identifying key topics and links within them. Topics on the sustainable development were studied in depth, the structure and dynamics of messages were analyzed by years. The research shows annual growing number of sustainability related topics and increase of engagement rates from consumers.

Suggested Citation

  • Kolesnik, N., 2023. "Implementation of the concept of sustainable development in food retail: Latent semantic analysis of SMM communication 2015-2021," Journal of the New Economic Association, New Economic Association, vol. 60(3), pages 79-102.
    • Handle: RePEc:nea:journl:y:2023:i:60:p:79-102
    DOI: 10.31737/22212264_2023_3_79-102
    as

    Download full text from publisher

    File URL: http://www.econorus.org/repec/journl/2023-60-79-102r.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.31737/22212264_2023_3_79-102?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Schubert, Christian, 2017. "Green nudges: Do they work? Are they ethical?," Ecological Economics, Elsevier, vol. 132(C), pages 329-342.
    2. Didier Louis & Cindy Lombart & Fabien Durif, 2019. "Impact of a retailer’s CSR activities on consumers’ loyalty," Post-Print hal-03780804, HAL.
    3. Li, Shanshan & Kallas, Zein, 2021. "Meta-Analysis of Consumers’ Willingness to Pay for Sustainable Food Products," 2021 Conference, August 17-31, 2021, Virtual 314970, International Association of Agricultural Economists.
    4. Meise, Jan Niklas & Rudolph, Thomas & Kenning, Peter & Phillips, Diane M., 2014. "Feed them facts: Value perceptions and consumer use of sustainability-related product information," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 510-519.
    5. Kristensson, Per & Wästlund, Erik & Söderlund, Magnus, 2017. "Influencing consumers to choose environment friendly offerings: Evidence from field experiments," Journal of Business Research, Elsevier, vol. 76(C), pages 89-97.
    6. Fuentes, Christian & Enarsson, Petronella & Kristoffersson, Love, 2019. "Unpacking package free shopping: Alternative retailing and the reinvention of the practice of shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 258-265.
    7. Peter Jones & Colin Clarke-Hill & Daphne Comfort & David Hillier, 2013. "Sustainability: UK retailers and social media," World Review of Entrepreneurship, Management and Sustainable Development, Inderscience Enterprises Ltd, vol. 9(4), pages 460-474.
    8. Guyader, Hugo & Ottosson, Mikael & Witell, Lars, 2017. "You can't buy what you can't see: Retailer practices to increase the green premium," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 319-325.
    9. Linda Gonzalez Lafaysse & Catherine Madrid, 2016. "Facebook and sustainable development: a case study of a French supermarket chain," Post-Print hal-03259514, HAL.
    10. Ruth N. Bolton, 2020. "First steps to creating high impact theory in marketing," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 172-178, December.
    11. Delphine Godefroit-Winkel & Marie Schill & Fatou Diop-Sall, 2022. "Does environmental corporate social responsibility increase consumer loyalty?," Post-Print hal-03653124, HAL.
    12. Chipo Mukonza & Ilze Swarts, 2020. "The influence of green marketing strategies on business performance and corporate image in the retail sector," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 838-845, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Stephan Hankammer & Robin Kleer & Frank T. Piller, 2021. "Sustainability nudges in the context of customer co-design for consumer electronics," Journal of Business Economics, Springer, vol. 91(6), pages 897-933, August.
    2. Carmen Bălan, 2020. "How Does Retail Engage Consumers in Sustainable Consumption? A Systematic Literature Review," Sustainability, MDPI, vol. 13(1), pages 1-25, December.
    3. Kumar, Prashant & Utkarsh,, 2023. "Effects of in-store information quality and store credibility on consumer engagement in green retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    4. Hung M. Nguyen & George Onofrei & Dothang Truong & Simon Lockrey, 2020. "Customer green orientation and process innovation alignment: A configuration approach in the global manufacturing industry," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2498-2513, September.
    5. Otterbring, Tobias & Shams, Poja, 2019. "Mirror, mirror, on the menu: Visual reminders of overweight stimulate healthier meal choices," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 177-183.
    6. Gidlöf, Kerstin & Lahm, Erik Stoltenberg & Wallin, Annika & Otterbring, Tobias, 2021. "Eco depletion: The impact of hunger on prosociality by means of environmentally friendly attitudes and behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    7. Rihn, Alicia & Wei, Xuan & Khachatryan, Hayk, 2019. "Text vs. logo: Does eco-label format influence consumers’ visual attention and willingness-to-pay for fruit plants? An experimental auction approach," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 82(C).
    8. Khachatryan, Hayk & Rihn, Alicia & Wei, Xuan, 2021. "Consumers’ Preferences for Eco-labels on Plants: The Influence of Trust and Consequentiality Perceptions," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 91(C).
    9. Kumar, Prashant & Polonsky, Micheal Jay, 2019. "In-store experience quality and perceived credibility: A green retailer context," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 23-34.
    10. Irene Blanco-Gutiérrez & Consuelo Varela-Ortega & Rhys Manners, 2020. "Evaluating Animal-Based Foods and Plant-Based Alternatives Using Multi-Criteria and SWOT Analyses," IJERPH, MDPI, vol. 17(21), pages 1-26, October.
    11. Tajana Čop & Mario Njavro, 2022. "Application of Discrete Choice Experiment in Agricultural Risk Management: A Review," Sustainability, MDPI, vol. 14(17), pages 1-17, August.
    12. Clinton Amos & Anthony Allred & Lixuan Zhang, 2017. "Do Biodegradable Labels Lead to an Eco-safety Halo Effect?," Journal of Consumer Policy, Springer, vol. 40(3), pages 279-298, September.
    13. Cai, Ya-Jun & Lo, Chris K.Y., 2020. "Omni-channel management in the new retailing era: A systematic review and future research agenda," International Journal of Production Economics, Elsevier, vol. 229(C).
    14. L. Mundaca & H. Moncreiff, 2021. "New Perspectives on Green Energy Defaults," Journal of Consumer Policy, Springer, vol. 44(3), pages 357-383, September.
    15. Thac Dang‐Van & Tan Vo‐Thanh & Jianming Wang & Ninh Nguyen, 2023. "Luxury hotels' green practices and consumer brand identification: The roles of perceived green service innovation and perceived values," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4568-4583, November.
    16. Joshua Henkel & Georg Schwesinger, 2020. "Establishing Sustainable Consumption - How Future Policies Can Channel Consumer Preferences," Bremen Papers on Economics & Innovation 2007, University of Bremen, Faculty of Business Studies and Economics.
    17. Yokessa, Maïmouna & Marette, Stéphan, 2019. "A Review of Eco-labels and their Economic Impact," International Review of Environmental and Resource Economics, now publishers, vol. 13(1-2), pages 119-163, April.
    18. Chakravarty, Sujoy & Mishra, Rajan, 2019. "Using social norms to reduce paper waste: Results from a field experiment in the Indian Information Technology sector," Ecological Economics, Elsevier, vol. 164(C), pages 1-1.
    19. Fanny Reniou & Elisa Monnot, 2023. "Consumer Discipline: A Safeguard to Maintain Sustainable Consumption Patterns," THEMA Working Papers 2023-19, THEMA (THéorie Economique, Modélisation et Applications), Université de Cergy-Pontoise.
    20. Xiaoli Zhang & Guoyi Xiu & Fakhar Shahzad & Yupeng Duan, 2021. "Optimal Financing Strategy in a Capital-Constrained Supply Chain with Retailer Green Marketing Efforts," Sustainability, MDPI, vol. 13(3), pages 1-19, January.

    More about this item

    Keywords

    L2; L8;

    JEL classification:

    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L8 - Industrial Organization - - Industry Studies: Services

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nea:journl:y:2023:i:60:p:79-102. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alexey Tcharykov (email available below). General contact details of provider: https://edirc.repec.org/data/nearuea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.