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TV Broadcasting of Major Football Tournaments in Russia: Economic Context and Consumer Preferences

Author

Listed:
  • Osokin, N.

    (Center of sectoral research and consulting, Department of management, Financial University under the Government of the Russian Federation, Moscow, Russia)

  • van Reeth, D.

    (Faculty of Economics and Business - KU Leuven, Leuven, Belgium)

Abstract

The study evaluates the economic context of major football competition broadcasts as well as identifies the determinants of their viewership in Russia. The authors perform a multivariate linear regression in order to derive the significant factors that explain the popularity of televised football matches. The research sample includes 300 games from World Cups and European Championships, which were broadcasted via Russian federal channels from 2006 to 2016. The list of independent variables includes week-day and time of broadcasts, tournament stage, channel, match quality, fans' preferences, "patriotism" and in-game changes. As a result, it was determined that ex ante variables show a much higher predictive power than gamespecific factors. A few surprising findings are worth highlighting: weekday broadcasts were able to attract a larger audience compared to weekend matches; if Russian referee was officiating the game, then its broadcast would experience an increase in spectators' interest. In conclusion, the findings of this paper are compared with previous researches.

Suggested Citation

  • Osokin, N. & van Reeth, D., 2019. "TV Broadcasting of Major Football Tournaments in Russia: Economic Context and Consumer Preferences," Journal of the New Economic Association, New Economic Association, vol. 41(1), pages 159-185.
    • Handle: RePEc:nea:journl:y:2019:i:41:p:159-185
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    References listed on IDEAS

    as
    1. Stephan Nuesch & Egon Franck, 2009. "The Role of Patriotism in Explaining the TV Audience of National Team Games—Evidence From Four International Tournaments," Journal of Media Economics, Taylor & Francis Journals, vol. 22(1), pages 6-19.
    2. Tom Hoehn, 2003. "Broadcasting and Sport," Oxford Review of Economic Policy, Oxford University Press and Oxford Review of Economic Policy Limited, vol. 19(4), pages 552-568, Winter.
    3. David Forrest & Robert Simmons & Babatunde Buraimo, 2005. "Outcome Uncertainty And The Couch Potato Audience," Scottish Journal of Political Economy, Scottish Economic Society, vol. 52(4), pages 641-661, September.
    4. Dominik Schreyer & Sascha L. Schmidt & Benno Torgler, 2017. "Game Outcome Uncertainty and the Demand for International Football Games: Evidence From the German TV Market," Journal of Media Economics, Taylor & Francis Journals, vol. 30(1), pages 31-45, January.
    5. Solntsev, Ilya (Солнцев, Илья) & Osokin, Nikita (Осокин, Никита), 2016. "Football sponsorship. Fair value estimation of sponsorship contracts in football [Спонсорство В Футболе. Оценка Справедливой Стоимости Спонсорских Соглашений]," Ekonomicheskaya Politika / Economic Policy, Russian Presidential Academy of National Economy and Public Administration, vol. 3, pages 69-81, June.
    6. Arne Feddersen & Armin Rott, 2011. "Determinants of Demand for Televised Live Football: Features of the German National Football Team," Journal of Sports Economics, , vol. 12(3), pages 352-369, June.
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    Cited by:

    1. Ilya V. Solntsev, Andrey A. Kurov, 2024. "Sports Tournament Design as a Source of Economic Impact (Through the Example of Russian Premier League)," Journal of Applied Economic Research, Graduate School of Economics and Management, Ural Federal University, vol. 23(2), pages 304-340.

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    More about this item

    Keywords

    sports economics; television broadcasts; sports broadcasting; FIFA World Cup; UEFA European Championships;
    All these keywords.

    JEL classification:

    • Z21 - Other Special Topics - - Sports Economics - - - Industry Studies
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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