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Attitude toward business environment of auditing, corporate governance and balance between auditing and marketing

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  • Gholamhossein Mahdavi

    (Shiraz University, Iran)

  • Abbas Ali Daryaei

    (Imam Khomeini International University, Iran)

Abstract

The aim of this study was to evaluate the attitude of Iranian auditors toward balance between auditing and marketing with respect to two important components of audit process such as business environment of auditing and corporate governance. The analysis is based on survey data from 257 respondents. To achieve the research aims, we specified four hypotheses based on social theories. The results of this study show that the auditors having positive attitude toward marketing and those who consider it as significant are able, to a large extent, balance spent time for inherent auditing tasks and marketing activities. In addition, the results show that an increase by a unit for the attitude toward business environment results in 0.489 unit increase in attitude toward balance of time spent on marketing and auditing activities, of which 0.396 is direct impact and 0.093 is indirect impact.

Suggested Citation

  • Gholamhossein Mahdavi & Abbas Ali Daryaei, 2017. "Attitude toward business environment of auditing, corporate governance and balance between auditing and marketing," Contaduría y Administración, Accounting and Management, vol. 62(3), pages 1019-1040, Julio-Sep.
    • Handle: RePEc:nax:conyad:v:62:y:2017:i:3:p:1019-1040
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    Cited by:

    1. Daryaei , Abbas Ali & Haghighat , Hamid, 2017. "Financial Freedom and Socially Responsible Market Economy: An Analysis from Rawls’s Theory of Justice," Journal of Money and Economy, Monetary and Banking Research Institute, Central Bank of the Islamic Republic of Iran, vol. 12(3), pages 251-275, July.

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    More about this item

    Keywords

    Business environment of auditing; Corporate governance; Social theories; Auditing marketing;
    All these keywords.

    JEL classification:

    • M42 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Auditing
    • G34 - Financial Economics - - Corporate Finance and Governance - - - Mergers; Acquisitions; Restructuring; Corporate Governance

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