Factors affecting Generation Y Customers' Satisfaction with Online Group-Buying Purchases in South Korea
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DOI: 10.11118/actaun201765062045
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- Kim, Jiyoung & Jin, Byoungho & Swinney, Jane L., 2009. "The role of etail quality, e-satisfaction and e-trust in online loyalty development process," Journal of Retailing and Consumer Services, Elsevier, vol. 16(4), pages 239-247.
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- Karl Markos Biswas & Mohammed Nusari & Abhijit Ghosh, 2019. "The Influence of Website Service Quality on Customer Satisfaction Towards Online Shopping: The Mediating Role of Confirmation of Expectation," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 5(6), pages 7-14, September.
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Keywords
customers' satisfaction; expectation confirmation model; online group-buying; repeat purchase intention; structural equation modelling; trust; website quality;All these keywords.
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