IDEAS home Printed from https://ideas.repec.org/a/mth/jsss88/v2y2015i1p165-185.html
   My bibliography  Save this article

Establishment Decision of Experience Stores: Insights into Marketing Effect

Author

Listed:
  • Chi Chiang
  • Tsui-Yii Shih

Abstract

Methods of contacting customers are constantly evolving. An increasing number of manufacturers have established experience stores, plazas or centers that provide marketing, education, and trade functions to enhance business performance. This paper develops integer programming models to analyze the experience store establishment decision. Demand functions, cost parameters, and firm learning curves that impact on the experience store decision are also examined. In addition, this paper provides two case studies to validate the proposed experience store establishment models. Three proposed models can assist managers in developing marketing strategies related to the experience store establishment.

Suggested Citation

  • Chi Chiang & Tsui-Yii Shih, 2015. "Establishment Decision of Experience Stores: Insights into Marketing Effect," Journal of Social Science Studies, Macrothink Institute, vol. 2(1), pages 165-185, January.
    • Handle: RePEc:mth:jsss88:v:2:y:2015:i:1:p:165-185
    as

    Download full text from publisher

    File URL: http://www.macrothink.org/journal/index.php/jsss/article/view/6471/5289
    Download Restriction: no
    File URL: http://www.macrothink.org/journal/index.php/jsss/article/view/6471/5289
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. John R. Roy & Jean-Claude Thill, 2004. "Spatial interaction modelling," Advances in Spatial Science, in: Raymond J. G. M. Florax & David A. Plane (ed.), Fifty Years of Regional Science, pages 339-361, Springer.
    2. Glen L. Urban, 1970. "Sprinter Mod III: A Model for the Analysis of New Frequently Purchased Consumer Products," Operations Research, INFORMS, vol. 18(5), pages 805-854, October.
    3. Marvin B. Lieberman, 1987. "The learning curve, diffusion, and competitive strategy," Strategic Management Journal, Wiley Blackwell, vol. 8(5), pages 441-452, September.
    4. Naufel J. Vilcassim & Vrinda Kadiyali & Pradeep K. Chintagunta, 1999. "Investigating Dynamic Multifirm Market Interactions in Price and Advertising," Management Science, INFORMS, vol. 45(4), pages 499-518, April.
    5. H Küçükaydın & N Aras & İ K Altınel, 2011. "A discrete competitive facility location model with variable attractiveness," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 62(9), pages 1726-1741, September.
    6. John R. Roy, 2004. "Spatial Interaction Modelling," Advances in Spatial Science, Springer, number 978-3-540-24807-1.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Manuel Acosta & Joaqu�n M. Azagra-Caro & Daniel Coronado, 2016. "Access to Universities' Public Knowledge: Who is More Regionalist?," Regional Studies, Taylor & Francis Journals, vol. 50(3), pages 446-459, March.
    2. Jarno Hoekman & Koen Frenken & Frank Oort, 2009. "The geography of collaborative knowledge production in Europe," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 43(3), pages 721-738, September.
    3. Xu Wang & Hong Fang & Fang Zhang & Siran Fang, 2018. "The Spatial Analysis of Regional Innovation Performance and Industry-University-Research Institution Collaborative Innovation—An Empirical Study of Chinese Provincial Data," Sustainability, MDPI, vol. 10(4), pages 1-16, April.
    4. Yang, Xiping & Fang, Zhixiang & Xu, Yang & Yin, Ling & Li, Junyi & Lu, Shiwei, 2019. "Spatial heterogeneity in spatial interaction of human movements—Insights from large-scale mobile positioning data," Journal of Transport Geography, Elsevier, vol. 78(C), pages 29-40.
    5. Vladimir Marianov & H. A. Eiselt, 2016. "On agglomeration in competitive location models," Annals of Operations Research, Springer, vol. 246(1), pages 31-55, November.
    6. Tiller, Kara Carroll & Thill, Jean-Claude, 2017. "Spatial patterns of landside trade impedance in containerized South American exports," Journal of Transport Geography, Elsevier, vol. 58(C), pages 272-285.
    7. Gabela, Julio Gustavo Fournier, 2020. "On the accuracy of gravity-RAS approaches used for inter-regional trade estimation: evidence using the 2005 inter-regional input–output table of Japan," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 32(4), pages 521-539.
    8. Stanley Frederick W. T. Lim & Elliot Rabinovich & Sungho Park & Minha Hwang, 2021. "Shopping Activity at Warehouse Club Stores and Its Competitive and Network Density Implications," Production and Operations Management, Production and Operations Management Society, vol. 30(1), pages 28-46, January.
    9. Lee, Sang-Hyun & Choi, Jin-Yong & Yoo, Seung-Hwan & Oh, Yun-Gyeong, 2013. "Evaluating spatial centrality for integrated tourism management in rural areas using GIS and network analysis," Tourism Management, Elsevier, vol. 34(C), pages 14-24.
    10. Carlos Llano & Almudena Esteban & Julian Pérez & Antonio Pulido, 2010. "Opening the Interregional Trade ‘‘Black Box’’: The C-Intereg Database for the Spanish Economy (1995—2005)," International Regional Science Review, , vol. 33(3), pages 302-337, July.
    11. Mattia Cai, 2021. "Doubly constrained gravity models for interregional trade estimation," Papers in Regional Science, Wiley Blackwell, vol. 100(2), pages 455-474, April.
    12. M. Alonso & M. Beamonte & P. Gargallo & M. Salvador, 2014. "Labour and residential accessibility: a Bayesian analysis based on Poisson gravity models with spatial effects," Journal of Geographical Systems, Springer, vol. 16(4), pages 409-439, October.
    13. João O. Borba & Tomaz Ponce Dentinho, 2016. "Evaluation of urban scenarios using bid-rents of spatial interaction models as hedonic price estimators: an application to the Terceira Island, Azores," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 56(3), pages 671-685, May.
    14. Tian Qiu & John Hudson, 2010. "Private returns to education in urban China," Economic Change and Restructuring, Springer, vol. 43(2), pages 131-150, May.
    15. Pratt, Matthew D. & Wright, Jim A. & Cockings, Samantha & Sterland, Iain, 2014. "Delineating retail conurbations: A rules-based algorithmic approach," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 667-675.
    16. J. Elhorst & Jan Oosterhaven, 2006. "Forecasting the impact of transport improvements on commuting and residential choice," Journal of Geographical Systems, Springer, vol. 8(1), pages 39-59, March.
    17. Mengyao Ren & Yaoyu Lin & Meihan Jin & Zhongyuan Duan & Yongxi Gong & Yu Liu, 2020. "Examining the effect of land-use function complementarity on intra-urban spatial interactions using metro smart card records," Transportation, Springer, vol. 47(4), pages 1607-1629, August.
    18. repec:elg:eechap:14395_23 is not listed on IDEAS
    19. David Guerrero & Jean-Claude Thill, 2023. "Port competition in contestable hinterlands: The case of preferential relationships and barrier effects in Central Europe," Post-Print hal-04166277, HAL.
    20. Fuhrmeister, Clemens & Titze, Mirko & Blum, Ulrich & Marek, Philipp, 2014. "Does Proximity Matter in the Choice of Partners in Collaborative R&D Projects? – An Empirical Analysis of Granted Projects in Germany," IWH Discussion Papers 12/2014, Halle Institute for Economic Research (IWH).
    21. Kress, Dominik & Pesch, Erwin, 2012. "Sequential competitive location on networks," European Journal of Operational Research, Elsevier, vol. 217(3), pages 483-499.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mth:jsss88:v:2:y:2015:i:1:p:165-185. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Technical Support Office (email available below). General contact details of provider: http://www.macrothink.org/journal/index.php/jsss .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.