IDEAS home Printed from https://ideas.repec.org/a/mth/ieb888/v1y2015i2p17-23.html
   My bibliography  Save this article

Comprehending Determinants of Demand: Zimbabwe Tourism Destination Scenario

Author

Listed:
  • Farai Chigora
  • Clever Vutete

Abstract

The study investigated on the most dominant determinants of tourism consumption in Zimbabwe tourism destination. The research design was a QUAL to QUAN sequential mixed method starting with a qualitative research design followed by quantitative research. The qualitative research helped in getting the main determinants of demand using in-depth interviews from managers and experts in the tourism industry. The agreed determinants include disposable income, demographic changes, change in taste and preferences, religion dynamics, globalization, marketing and advertisement, customer knowledge, destination branding, social networks, destination¡¯s own price, price of other destinations and media propaganda. These where then tested for their dominance in the accommodation, travel and resort sectors in Zimbabwe through a quantitative design. The results showed that the most controlling determinants of tourism demand in these three sectors include destination¡¯s own prices, level of disposable income, social network discussions, media propaganda, marketing and advertising. The study recommended a low pricing strategy, extensive marketing and utilization of e-resources in marketing.

Suggested Citation

  • Farai Chigora & Clever Vutete, 2015. "Comprehending Determinants of Demand: Zimbabwe Tourism Destination Scenario," Issues in Economics and Business, Macrothink Institute, vol. 1(2), pages 17-23, December.
  • Handle: RePEc:mth:ieb888:v:1:y:2015:i:2:p:17-23
    as

    Download full text from publisher

    File URL: http://www.macrothink.org/journal/index.php/ieb/article/view/8689
    Download Restriction: no

    File URL: http://www.macrothink.org/journal/index.php/ieb/article/view/8689
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sarath Divisekera & Nada Kulendran, 2006. "Economic Effects of Advertising on Tourism Demand: A Case Study," Tourism Economics, , vol. 12(2), pages 187-205, June.
    2. Haiyan Song & Gang Li & Stephen F. Witt & Baogang Fei, 2010. "Tourism Demand Modelling and Forecasting: How Should Demand Be Measured?," Tourism Economics, , vol. 16(1), pages 63-81, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Burak Darici & Ahmet Aydin & Fatih Ayhan & Merve Altaylar, 2023. "Macroeconomic Determinants of Tourism Demand Toward Emerging Markets," Istanbul Journal of Economics-Istanbul Iktisat Dergisi, Istanbul University, Faculty of Economics, vol. 73(73-2), pages 837-864, December.
    2. Wamboye, Evelyn F. & Nyaronga, Peter John & Sergi, Bruno S., 2020. "What are the determinant of international tourism in Tanzania?," World Development Perspectives, Elsevier, vol. 17(C).
    3. Xueying Huang & Yuanjun Han & Xuhong Gong & Xiangyan Liu, 2020. "Does the belt and road initiative stimulate China’s inbound tourist market? An empirical study using the gravity model with a DID method," Tourism Economics, , vol. 26(2), pages 299-323, March.
    4. Albaladejo, Isabel P. & González-Martínez, María Isabel & Martínez-García, María Pilar, 2016. "Nonconstant reputation effect in a dynamic tourism demand model for Spain," Tourism Management, Elsevier, vol. 53(C), pages 132-139.
    5. Shi, Hui, 2012. "The efficiency of government promotion of inbound tourism: The case of Australia," Economic Modelling, Elsevier, vol. 29(6), pages 2711-2718.
    6. Li, Gang & Song, Haiyan & Cao, Zheng & Wu, Doris Chenguang, 2013. "How competitive is Hong Kong against its competitors? An econometric study," Tourism Management, Elsevier, vol. 36(C), pages 247-256.
    7. Álvarez-Albelo, Carmen D. & Hernández-Martín, Raúl & Padrón-Fumero, Noemi, 2017. "Air passenger duties as strategic tourism taxation," Tourism Management, Elsevier, vol. 60(C), pages 442-453.
    8. Quah, Euston & Chia, Wai-Mun & Tan, Tsiat-Siong, 2021. "Economic impact of 2015 transboundary haze on Singapore," Journal of Asian Economics, Elsevier, vol. 75(C).
    9. Aurélie Corne & Sauveur Giannoni & Nicolas Peypoch, 2024. "A reexamination of inbound tourism performance," Tourism Economics, , vol. 30(7), pages 1820-1834, November.
    10. Etzo, Ivan & Massidda, Carla & Piras, Romano, 2014. "Migration and outbound tourism: Evidence from Italy," Annals of Tourism Research, Elsevier, vol. 48(C), pages 235-249.
    11. Nikeel Kumar & Ronald Ravinesh Kumar, 2020. "Relationship between ICT and international tourism demand: A study of major tourist destinations," Tourism Economics, , vol. 26(6), pages 908-925, September.
    12. Seymur AÄŸazade, 2022. "The effect of tourism source market structure on international tourism revenues in Turkey," Tourism Economics, , vol. 28(3), pages 714-727, May.
    13. Brida, Juan Gabriel & Pereyra, Juan Sebastián & Such, María Jesús & Pulina, Manuela, 2011. "Causalidad entre turismo y crecimiento económico de largo plazo: una revisión crítica de la literatura econométrica [Causality between tourism and long-term economic growth: a critical review of th," MPRA Paper 37332, University Library of Munich, Germany, revised 2011.
    14. Wanvilai Chulaphan & Jorge Fidel Barahona, 2021. "The Determinants of Tourist Expenditure Per Capita in Thailand: Potential Implications for Sustainable Tourism," Sustainability, MDPI, vol. 13(12), pages 1-14, June.
    15. Hassani, Hossein & Webster, Allan & Silva, Emmanuel Sirimal & Heravi, Saeed, 2015. "Forecasting U.S. Tourist arrivals using optimal Singular Spectrum Analysis," Tourism Management, Elsevier, vol. 46(C), pages 322-335.
    16. Helena Nemec Rudez, 2018. "The Relationship between Income and Tourism Demand: Old Findings and New Research," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 11(1), pages 67-73.
    17. Peng, Bo & Song, Haiyan & Crouch, Geoffrey I., 2014. "A meta-analysis of international tourism demand forecasting and implications for practice," Tourism Management, Elsevier, vol. 45(C), pages 181-193.
    18. Jong, Meng-Chang & Hong, Puah & Arip, Mohammad Affendy, 2020. "Modelling Tourism Demand: An Augmented Gravity Model," Jurnal Ekonomi Malaysia, Faculty of Economics and Business, Universiti Kebangsaan Malaysia, vol. 54(2), pages 105-112.
    19. Susana Borrego-Domínguez & Fernando Isla-Castillo & Mercedes Rodríguez-Fernández, 2022. "Determinants of Tourism Demand in Spain: A European Perspective from 2000–2020," Economies, MDPI, vol. 10(11), pages 1-21, November.
    20. Lorde, Troy & Li, Gang & Airey, David, 2014. "Modeling Caribbean Tourism Demand: An Augmented Gravity Approach," MPRA Paper 95476, University Library of Munich, Germany.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mth:ieb888:v:1:y:2015:i:2:p:17-23. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Technical Support Office The email address of this maintainer does not seem to be valid anymore. Please ask Technical Support Office to update the entry or send us the correct address (email available below). General contact details of provider: http://www.macrothink.org/journal/index.php/ieb .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.