Impact of Internal Cognitive Factors on Social Entrepreneurial Intention

This aim of the study is to recognize the social entrepreneurial intention among youth who are the business undergraduate, graduate and professional students in Pakistan and China using the theory of planned behavior. 355 respondents from business Pakistani and Chinses universities using 54 item questionnaire. Systematized random sampling was employed to collect data. 72% (N = 256) of the respondents were male, and 28% (N = 98) were female, and most of the respondent's age range between 20 to 35 of age. To measure the intention and attitude of youth towards social entrepreneurship using emotional intelligence and moral obligation with Theory of planned behavior. The result demonstrates that the hypothesized research model of study describes 46% of the variance, which explains social entrepreneurship intention. Results indicate that emotional Intelligence a significant relationship with self-efficacy and attitude where it has a positive relationship with social norms but is not significant. Conversely, the moral obligation has a significant positive relationship with attitude, self-efficacy and social norms which leads towards social entrepreneurship. Research study focuses and contributes to the social entrepreneurship literature using new antecedents using emotional intelligence and moral obligation to measure the development of social entrepreneurial intention.