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A Tract Reflection on Challenges in Research & Development for New Product Development in the Industrial Sector of Pakistan

Author

Listed:
  • Arfan Shahzad
  • Abdullah Kaid Al-Swidi
  • Abd Ghani B Golamdin

Abstract

New Product Development (NPD) is a strategic issue of successful business in the competitive era of the new global economy. Pakistan is relatively small, in the Asian region, yet a promising nation in the South East Asian region. Unfortunately, over the past few decades, the country¡¯s export performance has remained sluggish due to slower growth of NPD in her industrial sector. The present study conceptually examines the issue of challenges and remedial strategies involved in the context of R & D in the process of NPD in Pakistani industries at-large. Indeed, textile industry is currently a major segment (46%) of the Pakistani industrial sector. In general, the focus of the study is on NPD strategic criteria of the nation. The study discusses global and inward challenges and spells out the steps in formulating a new strategy towards NPD. Pakistan policy makers need to identify and focus on policies towards improvement of FDI inflows, industrial education, technology advancement, R &D budget, and establishing the industrial cluster among several other factors as building blocks of the NDP.

Suggested Citation

  • Arfan Shahzad & Abdullah Kaid Al-Swidi & Abd Ghani B Golamdin, 2013. "A Tract Reflection on Challenges in Research & Development for New Product Development in the Industrial Sector of Pakistan," Business and Economic Research, Macrothink Institute, vol. 3(1), pages 406-415, June.
    • Handle: RePEc:mth:ber888:v:3:y:2013:i:1:p:406-415
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    References listed on IDEAS

    as
    1. Kwaku Atuahene-Gima & Felicitas Evangelista, 2000. "Cross-Functional Influence in New Product Development: An Exploratory Study of Marketing and R...D Perspectives," Management Science, INFORMS, vol. 46(10), pages 1269-1284, October.
    2. Geuens, Maggie & De Pelsmacker, Patrick & Faseur, Tine, 2011. "Emotional advertising: Revisiting the role of product category," Journal of Business Research, Elsevier, vol. 64(4), pages 418-426, April.
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    More about this item

    Keywords

    Export; Industry; NPD; Strategy; R & D; Pakistan;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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