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An empirical study on factors influencing consumers’ trust in E-tailers – evidence from India

Author

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  • MONAMI BANERJEE

    (Ph.D Research Scholar,Department of Management Studies,National Institute of Technology,West Bengal, India)

  • DR. NEELOTPAUL BANERJEE

    (Assistant Professor,Department of Management Studies,National Institute of Technology,West Bengal, India)

Abstract

An empirical study on factors influencing consumers’ trust in E-tailers – evidence from India

Suggested Citation

  • Monami Banerjee & Dr. Neelotpaul Banerjee, 2012. "An empirical study on factors influencing consumers’ trust in E-tailers – evidence from India," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 2(7), pages 46-61, December.
    • Handle: RePEc:mir:mirbus:v:2:y:2012:i:7:p:46-61
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    References listed on IDEAS

    as
    1. Pauline Ratnasingam & Paul A. Pavlou, 2003. "Technology Trust in Internet-Based Interorganizational Electronic Commerce," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 1(1), pages 17-41, January.
    2. Peter, J Paul & Tarpey, Lawrence X, Sr, 1975. "A Comparative Analysis of Three Consumer Decision Strategies," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(1), pages 29-37, June.
    3. Houston, Douglas A., 2001. "Trust in the networked economy: Doing business on web time," Business Horizons, Elsevier, vol. 44(2), pages 38-44.
    Full references (including those not matched with items on IDEAS)

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    Keywords

    E-tailers; India; online; trust; web site.;
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