An empirical study on factors influencing consumers’ trust in E-tailers – evidence from India
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- Pauline Ratnasingam & Paul A. Pavlou, 2003. "Technology Trust in Internet-Based Interorganizational Electronic Commerce," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 1(1), pages 17-41, January.
- Peter, J Paul & Tarpey, Lawrence X, Sr, 1975. "A Comparative Analysis of Three Consumer Decision Strategies," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(1), pages 29-37, June.
- Houston, Douglas A., 2001. "Trust in the networked economy: Doing business on web time," Business Horizons, Elsevier, vol. 44(2), pages 38-44.
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Keywords
E-tailers; India; online; trust; web site.;All these keywords.
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