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Continuous Intention to Use Mobile Banking Apps: Empirical Study in Iraq

Author

Listed:
  • Al Laheebi Ghayth Ali Jarad

    (UNIVERSITY OF MISKOLC)

Abstract

Mobile banking on applications is increasingly becoming an effective channel in the development of banking services. The increase in smartphone penetration globally and customers spending more time on business applications raise questions for bank managers on how to entice customers to continue using mobile banking applications. This study examines factors influencing the continuous intention to use mobile banking applications by combining, the technology acceptance model TAM model and trust factor. Research indicates that perceived usefulness and trust directly influence continuous intention to use mobile banking apps, while perceived ease-of-use and perceived risk indirectly influence continuance intention to use mobile banking apps through the trust factor. the moderating effect of demographics factors found that higher age will negatively affect the relationship between trust and continuous intention to use mobile banking apps.

Suggested Citation

  • Al Laheebi Ghayth Ali Jarad, 2022. "Continuous Intention to Use Mobile Banking Apps: Empirical Study in Iraq," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 18(01), pages 61-74.
    • Handle: RePEc:mic:tmpjrn:v:18:y:2022:i:01:p:61-74
    as

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    File URL: http://tmp.gtk.uni-miskolc.hu/volumes/2022/01/TMP_2022_01_5_k.pdf
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    References listed on IDEAS

    as
    1. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    2. Sarkar, Subhro & Chauhan, Sumedha & Khare, Arpita, 2020. "A meta-analysis of antecedents and consequences of trust in mobile commerce," International Journal of Information Management, Elsevier, vol. 50(C), pages 286-301.
    3. Dai Thich Phan, 2020. "I have seen the future, and it rings - What we know about mobile banking research," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 16(02), pages 69-79.
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    More about this item

    Keywords

    Technology acceptance model (TAM); Mobile banking; Iraq;
    All these keywords.

    JEL classification:

    • O10 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - General
    • G20 - Financial Economics - - Financial Institutions and Services - - - General
    • G29 - Financial Economics - - Financial Institutions and Services - - - Other

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