Managers' Perceptions of the Impact of Cultural Differences on the Process of Internationalization of Polish Companies
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More about this item
Keywords
psychic distance; cultural differences; internationalization; qualitative research;All these keywords.
JEL classification:
- M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
- M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
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