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Modelling of Construction Products and Services for Effective Productisation

Author

Listed:
  • Janne Harkonen

    (University of Oulu, Finland)

  • Arto Tolonen

    (University of Oulu, Finland)

  • Harri Haapasalo

    (University of Oulu, Finland)

Abstract

Modelling of construction products and services has major importance for effective productisation of construction companies’ offering. Productisation refers to the process of analysing customer needs and defining the offering both commercially and technically so that the efficiency of the productisation can be repeated and the offering is possible to understand. Productised offering is possible to be sold, delivered and invoiced while the effectiveness of construction activities can be maximised. The purpose of this paper is to demonstrate the importance of modelling construction products and services to enable effective productisation of the offering. The study is realised as a combination of a literature review, analysing apartments and houses available by real estate search engines, and analysing constructors’ descriptions on method of construction. The study applies the product structure concept. The results include presenting an example of modelling construction offering both as a product and as a service in a manner that enables effective productisation. The findings support productisation to have a role in systematising and tangibilising the construction offering and indicates commercial and technical modelling to support maximising the effectiveness of construction activities. The results support increasing the understanding over modelling construction offering and commercial productisation of the offering. The productisation differences of construction offering modelled as a product and as a service are on the side of technical implementation. Construction companies and managers can benefit of the results while considering modelling their offering and the related productisation logic.

Suggested Citation

  • Janne Harkonen & Arto Tolonen & Harri Haapasalo, 2018. "Modelling of Construction Products and Services for Effective Productisation," Management, University of Primorska, Faculty of Management Koper, vol. 13(4), pages 335-353.
    • Handle: RePEc:mgt:youmng:v:13:y:2018:i:4:p:335-353
    DOI: 10.26493/1854-4231.13.335-353
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    References listed on IDEAS

    as
    1. Claudius A. Peleskei & Vasile Dorca & Radu A. Munteanu & Radu Munteanu, 2015. "Risk Consideration and Cost Estimation in Construction Projects Using Monte Carlo Simulation," Management, University of Primorska, Faculty of Management Koper, vol. 10(2), pages 163-176.
    2. Wei Pan & Alistair Gibb & Andrew Dainty, 2007. "Perspectives of UK housebuilders on the use of offsite modern methods of construction," Construction Management and Economics, Taylor & Francis Journals, vol. 25(2), pages 183-194.
    3. Tolonen, Arto & Shahmarichatghieh, Marzieh & Harkonen, Janne & Haapasalo, Harri, 2015. "Product portfolio management – Targets and key performance indicators for product portfolio renewal over life cycle," International Journal of Production Economics, Elsevier, vol. 170(PB), pages 468-477.
    4. Harkonen, Janne & Haapasalo, Harri & Hanninen, Kai, 2015. "Productisation: A review and research agenda," International Journal of Production Economics, Elsevier, vol. 164(C), pages 65-82.
    5. Claudius A. Peleskei & Vasile Dorca & Radu A. Munteanu & Sorin Popescu, 2015. "Risk Consideration and Cost Estimation in Construction Projects Using Monte Carlo Simulation," Managing Intellectual Capital and Innovation for Sustainable and Inclusive Society: Managing Intellectual Capital and Innovation; Proceedings of the MakeLearn and TIIM Joint International Conference 2,, ToKnowPress.
    6. Mark Dunlop Taylor, 2010. "A definition and valuation of the UK offsite construction sector," Construction Management and Economics, Taylor & Francis Journals, vol. 28(8), pages 885-896.
    7. Tina Vukasovic & Jure Zidar, 2014. "Introduction of New Products on the Market with Regards to the Internal Potential of the Company," Management, University of Primorska, Faculty of Management Koper, vol. 9(1), pages 33-48.
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    Cited by:

    1. Erno Mustonen & Jonne Seppänen & Arto Tolonen & Janne~Harkonen & Harri Haapasalo, 2020. "Product Portfolio Management Strategic Targets and KPIs over Life-Cycle: A Case Study in Telecommunications Business," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 18(1 (Spring), pages 5-23.

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