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Introduction of New Products on the Market with Regards to the Internal Potential of the Company

Author

Listed:
  • Tina Vukasovic

    (International School of Social and Business Studies, Slovenia)

  • Jure Zidar

Abstract

Development of new technologies and market saturation with products from different backgrounds with different properties for end users often causes confusion and uncertainty in the process of buying. Because of the faster flow of information, modern companies are becoming a learning societies based on open information, equality and the organizational culture that encourages collaboration, flexibility and research through the introduction of new products on the market. At the beginning, we have focused on the theoretical bases and market research with regard to knowledge management. Below, we have designed and built appropriate marketing to introduce a new product to the demanding European market. The market survey was conducted examining the internal potential of the company who gave the answer or the placement of a new product on the demanding European market economically justified and reasonable or not.

Suggested Citation

  • Tina Vukasovic & Jure Zidar, 2014. "Introduction of New Products on the Market with Regards to the Internal Potential of the Company," Management, University of Primorska, Faculty of Management Koper, vol. 9(1), pages 33-48.
    • Handle: RePEc:mgt:youmng:v:9:y:2014:i:1:p:33-48
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    File URL: http://www.fm-kp.si/zalozba/ISSN/1854-4231/9_033-048.pdf
    File Function: full text in Slovene
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    File URL: http://www.fm-kp.si/zalozba/ISSN/1854-4231/9_077-079.pdf
    File Function: abstract in English
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    Cited by:

    1. Janne Harkonen & Arto Tolonen & Harri Haapasalo, 2018. "Modelling of Construction Products and Services for Effective Productisation," Management, University of Primorska, Faculty of Management Koper, vol. 13(4), pages 335-353.

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