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An Analysis of the Factors Influencing Success of Bank-issued Micropayment Systems in Iran

Author

Listed:
  • Mashreghi , Behrooz
  • Keramati , Abbas

    (University of Tehran)

Abstract

The object of this study is to analyze the factors influencing success of Bank-issued micropayment systems in Iran. Based on an existing IS post acceptance model which considers well known factors, we focus on studying the influence of a new factor related to compulsion (direct and indirect). Our model consists of seven main factors along with 'Direct compulsion' defined as a mediator variable between "Satisfaction", "Perceived Usefulness", "Network Externalities" and "Continuance Intension". 409 filled questionnaires were gathered and analyzed to check thirteen hypotheses related to our model. The collected data have been analyzed at three levels. First, some descriptive statistics are derived in order to obtain an overview of the characteristics of the sample. Second, bivariate correlations between variables are analyzed with respect to the correlation between scales of variables and mediator variables. The final stage of the analysis adopts a regression analysis in order to identify the eventual existence of association and relationship between the dependent and independent variables.

Suggested Citation

  • Mashreghi , Behrooz & Keramati , Abbas, 2012. "An Analysis of the Factors Influencing Success of Bank-issued Micropayment Systems in Iran," Journal of Money and Economy, Monetary and Banking Research Institute, Central Bank of the Islamic Republic of Iran, vol. 6(3), pages 245-286, April.
    • Handle: RePEc:mbr:jmonec:v:6:y:2012:i:3:p:245-286
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    References listed on IDEAS

    as
    1. Garth Saloner & Andrea Shepard, 1995. "Adoption of Technologies with Network Effects: An Empirical Examination of the Adoption of Teller Machines," RAND Journal of Economics, The RAND Corporation, vol. 26(3), pages 479-501, Autumn.
    2. Carsten Schmidt & Rudolf Müller, 1999. "A framework for micropayment evaluation," Netnomics, Springer, vol. 1(2), pages 187-200, October.
    3. Sheng-Uei Guan & Feng Hua, 2003. "A Multi-Agent Architecture for Electronic Payment," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 2(03), pages 497-522.
    4. Carol L. Clark, 2005. "Shopping without cash: the emergence of the e-purse," Economic Perspectives, Federal Reserve Bank of Chicago, vol. 29(Q IV), pages 34-51.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    bank-issued; e-micropayment program; electronic bill payment;
    All these keywords.

    JEL classification:

    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
    • C21 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Cross-Sectional Models; Spatial Models; Treatment Effect Models
    • C42 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Survey Methods
    • C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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