Conceptualizing and Key Development Factors of the Sharing Economy in Contemporary Environment

We are already witnessing the emergence of a new economic paradigm - the sharing economy - that will radical transform way of life of society. The new economic paradigm is based on the values of a post-modern society - the imperative of sustainable development models, the growth of meaningful consumption and the development of new types of solidarity. The diversity of business and non-profit sharing services is a result of the growing areas of the sharing economy, the improvement of the technological infrastructure. The sharing economy takes place in organized systems or networks, in which participants conduct sharing activities in the form of renting, lending, trading, bartering, donation and swapping of different physical and non-material resources. The sharing economy framework is an "umbrella" concept. This approach generates not only problems (statistical accounting, regulation, etc.), but has benefits. "Flexible" methodologies that focus on the process of changing sharing practices provide great opportunities for understanding current socio-economic changes and making trustworthy forecasts. Global and country-specific factors determinate the development of sharing projects. Specific factors can include specific tax regimes; expansion of foreign digital platforms that popularize the culture of sharing, socio-cultural practices of non-market exchanges that have developed in countries, which are easily transferred and scaled from an offline to an online, etc. Russian authorities provide the best competitive conditions for sharing services, increase participants' trust, provide information support and promotion. The lack of state support for some sharing sector (in Russia – foodsharing and crowdfunding) leads to a slower its development.