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Influences of Experiential Pursuing Tendency in Experience Perception with the Moderating Role of Expertise and Demographics

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  • Buntae Kim

    (Associate Professor, Division of Business Administration, Dongseo University, Busan, South Korea.)

Abstract

This study examines the relationship of consumers' experiential pursuing tendency and experience perception with the moderating role of consumers' expertise and their demographics, sex and age. Experience pursuing tendency is based on an individual personality. Experience perception is individuals' affection in the procession of consumption or after purchase. The study found that there are relationships between consumers' experience pursuing tendency and experience perception, sensual, affective consumers perceived even more emotional dimensions of experience. Whereas the other side of consumers, the pursuers more practical are less susceptible to emotional experience and more to professional experience. Accumulated knowledge by indirect learning or directly by oneself does not control the relationship between experiential pursuing tendency and experience perception. But sex and age among demographics are involving the relationships between them. Aged consumers over 50s perceived experience less, especially to the emotional side of experience perception. Finally, managerial and research implications are presented from the results of the study.

Suggested Citation

  • Buntae Kim, 2016. "Influences of Experiential Pursuing Tendency in Experience Perception with the Moderating Role of Expertise and Demographics," Review of Social Sciences, LAR Center Press, vol. 1(10), pages 1-11, November.
    • Handle: RePEc:lrc:larrss:v:1:y:2016:i:9:p:1-11
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    File URL: http://www.socialsciencejournal.org/index.php/site/article/view/76/37
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    References listed on IDEAS

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    3. Hoch, Stephen J, 2002. "Product Experience Is Seductive," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(3), pages 448-454, December.
    4. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 132-140, September.
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    More about this item

    Keywords

    Consumption expertise; Experience perception; Experiential pursuing tendency.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • P46 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty

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